Archive for September, 2008

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  Subculture and Brand Experience

  Hidden in Boston, you will find Bodega, a boutique, hip hop shoe and apparel store. When I visited the store I was amazed to say the least. From the street, Bodega looks like exactly what you would expect, a bodega or convenience store adorned with laundry detergent, paper towel, cereal and other items displayed in the window. As you walk in the store, you focus on the cash register and counter that dominate the room, but as you look to the back of the store you will see a soda machine and if you stand in front of it, you will be granted access to Bodega.

  Posted: September 16th, 2008 ˑ  No Comments
  Filled under: Culture, Marketing