Archive for December, 2008

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  The Convergence of Cognitive Neuroscience and Marketing

  A few years ago, I read an article in the New York Times that explained the convergence of cognitive neuroscience and marketing. Since then I have been very interested in how advertising and marketing affects culture and more specifically how neuroscience could be applied to advertising. Will the convergence of neuroscience and marketing force our industry to become a science? And more importantly, should it? Is advertising an art or a science?

  Posted: December 17th, 2008 ˑ  6 Comments
  Filled under: Innovation, Marketing, Neuromarketing, Research