- Uncategorized 2
- Creativity 25
- Music 13
- Neuromarketing 5
- SXSW 1
- Technology 15
- TEDxCLE 12
- Urban Revitalization 2
- Art 7
- Big Brother in Your Brain 4
- Cleveland 25
- Design 17
- Digital 14
- Economy 6
- Entertainment 7
- Innovation 18
- Marketing 19
- Culture 24
- Philanthropy 2
- Action 6
- A Digital Rolling Stone 8
- Research 5
- Cooking & Food 2
- Photo of the Week 7
- Sports 2
- The Mashup Class 2
Archive for January, 2009
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Creativity: The Essence of Change
A look at creativity in advertising, an economic recession and its affect on urban revitalization. The great David Ogilvy once said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” The essence of our industry is in big ideas and creativity. These elements help to communicate information in a persuasive manner by captivating the attention and interest of individuals. Big ideas and creativity can create brand awareness and in some cases even change brand perception, preference or image. The crucial point here, from a holistic perspective, is that big ideas and creativity are the answer to change – whether in advertising or other industries.