- Uncategorized 2
- Creativity 25
- Music 13
- Neuromarketing 5
- SXSW 1
- Technology 15
- TEDxCLE 12
- Urban Revitalization 2
- Art 7
- Big Brother in Your Brain 4
- Cleveland 25
- Design 17
- Digital 14
- Economy 6
- Entertainment 7
- Innovation 18
- Marketing 19
- Culture 24
- Philanthropy 2
- Action 6
- A Digital Rolling Stone 8
- Research 5
- Cooking & Food 2
- Photo of the Week 7
- Sports 2
- The Mashup Class 2
Archive for August, 2009
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SXSW 2010 Interactive Festival
With the advent of neuromarketing, neuroscientist and researchers have been directing their expertise to marketing, using MRIs to analyze consumers’ brain activity when exposed to different stimuli. And companies like Google are using mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph? The founders of Modernista!, Lance Jensen and Gary Koepke, among others, will debate whether advertising is an art or science: Big Brother in Your Brain: Neuroscience and Marketing.
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The Great Race to Brand the Clouds
The benefits of technology and more specifically the internet, seem to be endless: information and data accessibility, entertainment, commerce, ease of communication, etc. For me, technology is attractive because it makes our lives easier to navigate. The innovation of cloud computing has made this even more apparent. The idea of syncing all of your files (photos, music, documents, etc.) and having accessibility wherever you are, is absolutely amazing.