In this episode, the thinkers, creators and storytellers at shark&minnow uncover emerging trends in design, technology and culture as they discuss the role of designers in society, analyze a brilliant marketing campaign and investigate artificial intelligence and the death of branding. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow discuss fast fashion, the Great Pacific Garbage Patch and what humans are doing about it. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter and Instagram we… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow interview Carlo Ratti, a professor at the Massachusetts Institute of Technology and director of the MIT Senseable City Laboratory, a research group that explores how new technologies are changing the way we understand, design and live in cities. Ratti is also the founder of the international design and innovation firm Carlo Ratti Associati. Open Swim is a podcast that… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow share the stories behind the Pyeongchang 2018 Olympic Winter Games. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter and Instagram we are @sharkandminnow Sign up for our newsletter… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow discuss the next-generation innovations introduced at CES 2018, the proving ground for innovators and breakthrough technologies. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter and Instagram we are @sharkandminnow Sign… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow discuss the importance of giving back and interview Joe Cimperman and Jazmin Long from Global Cleveland, an organization that welcomes and connects international newcomers to economic and social opportunities in Cleveland and Cuyahoga County. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes… Read more »
In honor of #GivingTuesday, we hosted our 3rd Annual #sharkATTACK on November 28, choosing HFLA of Northeast Ohio to receive a day of complimentary strategy and marketing consulting services. “Civic engagement is a core value of the firm and important to each employee,” says Eric Kogelschatz, shark&minnow Chief Strategy Officer. “#GivingTuesday is an expression of that spirit – a celebration of businesses and communities coming together to champion the causes they believe in.” HFLA tasked… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow interview Anjali Lai, Senior Analyst at Forrester, and discuss how technology has transformed the attitudes and behavior of generations: Gen Z and Gen Y (Millennials), Gen X, Boomers and the Golden Generation. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes… Read more »
CLEVELAND, OH (November 7, 2017) – Every act of generosity counts, and each means even more when we give together. In honor of #GivingTuesday, the worldwide day where businesses and communities come together to champion the causes they believe in, shark&minnow will launch its 3rd Annual #sharkATTACK on November 28, 2017. “Civic engagement is very important to us, as a firm and as individuals,” says shark&minnow Chief Strategy Officer Eric Kogelschatz. “Giving Tuesday is… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow demystify the discipline of user experience, share stories from Midwest UX 2017 and discuss design principles for the human experience. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter and Instagram… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow discuss The Golden Age of Television from live broadcast television shows to on-demand videos and streaming videos to instantaneous publishing and binge-watching. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow interview Blake Brasher, a Robotics Engineer at Boston Dynamics and Abstract Painter and discuss emerging trends in artificial intelligence and automation and the principles to design, automate and transform the human experience in this environment. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow discuss insights from a recent futurecasting study on holiday retail trends for the upcoming 2017/2018 season and conduct a special interview with the Curator of A Christmas Story House & Museum. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find… Read more »
This episode of Open Swim features juicy bits such as: How brands are creating “choose your own adventure” CTAs Why we’re in the new age of masculinity (as evidenced by Axe & other male-focused advertisers) A look at the recent O Magazine photo essay on racial equality (or lack thereof) A decoding of block chain & what we all have to look forward to Take a listen & join the conversation – we… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow discuss the new “Is it OK for Guys” TV spot from Axe, the “Let’s Talk About Race” photo essay featured in Oprah Magazine and the new method for corporations and consumers to track transactions in the future. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow discuss tragedies played out live on social media, TV commercials that reflect succeed/fail in representing the current cultural environment and the podcasts that we can’t turn off. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web… Read more »
Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter and Instagram we are @sharkandminnow Sign up for our newsletter to get new episodes and more. Email us with comments and questions at email@example.com Audio & Music Credits: “Somebody’s Watching… Read more »
In this episode, the thinkers, creators and storytellers at shark&minnow discuss fashion week and fall fashion, the best TV commercials from Super Bowl LI and the 59th Annual Grammy Awards and the future of search. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategic marketing and business consulting firm that makes the complex simple. Find us on the web… Read more »
CLEVELAND, OH (November 7, 2016) – Strategic marketing and business consulting firm, shark&minnow, is committed to giving back this holiday season. In honor of #GivingTuesday – a global day where businesses and communities come together to celebrate generosity through giving initiatives, shark&minnow will launch their 2nd Annual #sharkATTACK on November 29, 2016. One of Greater Cleveland’s non-profit organizations will be selected to have an articulated business challenge solved by the shark&minnow team. The chosen non-profit… Read more »
shark&minnow has appointed Jennifer Cho Salaff to the role of Senior Content Producer. Salaff joins the team to provide content creation and media relations expertise to the firm’s growing roster of clients worldwide. An award-winning newspaper reporter and magazine editor, Salaff’s work covering entertainment, lifestyle, the arts and culture has appeared in various publications including the Inland Valley Daily Bulletin, LA Daily News, Orange County Register and Parenting OC and Darling magazines – among others…. Read more »
Branded experiences aren’t necessarily something new, though we’ve seen them become a more significant part of successful client strategy in recent years. This is, in part, due to audiences’ need to connect with thought leaders – and each other – in authentic, value-driven ways. There is plenty of research that shows the impact these experiences have on near-term and long-term brand awareness and affinity – making it hard to argue the importance of thoughtful branded experiences. At Read more »
shark&minnow has appointed Brian Andrew Jasinski to the role of Director of Design. Jasinski joins the leadership team where, in addition to managerial duties, he will formalize and lead the firm’s design practice. Jasinski is a nationally-sought, seasoned industry veteran – having spent his career as a Designer at Epstein Design Partners, Inc. and most recently American Greetings. In addition to his commercial design work, he is also the graphic designer and illustrator behind the… Read more »
So the big game’s in the can. Big night for Bronco Nation, Queen Bey & beer sales. And…#MadMenSuperbowl 2016! A couple of things to consider before we get to the main course: Spots cost between $4.6 million – $5 million Over the past five seasons, the approximate asking price for a 30-second Super Bowl ad has increased by an average of 11.1% each year. So how did advertisers (and, let’s face it, their agencies) take advantage of… Read more »
Taco Bell did what most brands would do if they had $5 million and a new product to launch – create a star-studded Super Bowl commercial with athletes, musicians, movies stars and models. The spot featured the likes of James Harden and Neymar, and even made they hyperbole statement that the new product, the Quesalupa, was #biggerthan everything, including Tinder, drones and football itself. Taco Bell even supported the product launch with a tease campaign featuring a series of ambiguous… Read more »
Adoption Network Cleveland was named the winner of shark&minnow’s inaugural Giving Tuesday contest #SharkAttack to win a day of free strategy and marketing consulting services in honor of the global day dedicated to generosity through giving. Adoption Network Cleveland (ANC) is a membership-based organization that supports anyone touched by adoption including adoptees, birthparents, adoptive parents, foster youth and alumni, foster parents and professionals. ANC stood out among… Read more »
FOR IMMEDIATE RELEASE Contact: Eric Kogelschatz, Chief Strategy Officer, shark&minnow inc. Telephone: 216-609-3740 x102 Email: firstname.lastname@example.org shark&minnow Awards Greater Cleveland Non-Profits Complimentary Strategy & Marketing Consulting Services in Honor of #GivingTuesday CLEVELAND, OH (November 19th, 2015) – shark&minnow invites one of Greater Cleveland’s non-profit organizations to be selected to have an articulated business challenge solved by the shark&minnow team on Giving Tuesday, December 1, 2015. #GivingTuesday is a globally celebrated… Read more »
What happens when you pick up the phone – a friend, your Mom, a colleague on the other line – and they ask you this simple question: “How are you?” How do you answer? If you’re like most of us high-energy-kick-butt-take-names-multi-tasker types, you likely have two modes. On a good day it’s, “I’m GREAT!” Business might be growing, your kid is doing this cool new thing, your spouse has a fun trip planned for the… Read more »
Celebrity cameos, clydesdales & a bit of, ahem, lady bits – these things we have come to expect from advertisers on the “big game” – and, of course, many advertisers delivered. But in this year’s #MadMenSuperBowl analysis, we’re left with a few bigger themes to consider. Rather than discussing the spots that were entertaining (thanks, BMW – and for the record we saw the i3 in Manhattan last week and… Read more »
Here at shark&minnow we are starting the year with a great deal of gratitude. 2014 was a year of big change for Eric & I. shark&minnow saw amazing growth…as did our household with the addition of our precious little Max. We have been honored & humbled to work with our amazing clients. Our clients have trusted us & in the process opened themselves up to try new things,… Read more »
We have the distinct pleasure of working with many clients where the challenge is not creating a brand/product story, but helping them to find a brand-right way of telling that story to their various audiences. It’s no surprise to most of our clients that content, to use a cliche, is king. What often times is a bit of a culture shift is helping them to find their voice in a way that is entertaining, valuable… Read more »
We all know that the digital age is dramatically changing the B2C marketplace, but rarely do we talk about the disruptive changes that are taking place in the B2B marketplace, specifically sales. According to McKinsey & Company, there are four megatrends shaping how sales organizations need to adapt to survive the digital age:
Highly networked “superbuyers.” New disruptive technologies are changing buyers’ attitudes and actions. Specifically, powerful (and affordable) analytics, connected communities, and the cloud… Read more »
Recently we were approached by Joy Roller, President, Global Cleveland. Since meeting her upon returning to Cleveland 5 years ago, we’ve had the pleasure of getting to know her in different capacities (first while she worked at the Detroit Shoreway CDC when we were residents/began TEDxCLE in that area, then as she took the helm at emerging talent attraction organization Global Cleveland, next as she took the stage for TEDxCLE 2013… Read more »
A London restaurant is ditching the traditional bill at the end of a meal and is asking customers to simply photograph their food to pay for it. In the stunt by Birds Eye, diners at The Picture House pop-up restaurant are encouraged to photograph their meals and share them online. Instead of paying with cash, customers have to settle the bill with an Instagram photograph using the hashtag #BirdsEyeInspirations. Participants will be… Read more »
Hulu is teaming up with Pizza Hut on a new type of in-context advertising that’ll let you order food during a commercial break — right from the screen you’re watching. The Pizza Hut ad is what Hulu is referring to as an “in-stream purchase unit,” which could be a game changer for the TV ad industry because it gives brands the opportunity to… Read more »
“All you can’t eat” is based on the simple observation that lots of restaurants offer meals in such huge portions that people either can’t eat them all or finish them only because they simply don’t want to leave food on their plate. Ogilvy & Mather saw this as an opportunity to help people and restaurant owners in Dusseldorf stop feeling bad about overeating or wasting food in this way and do something positive instead. They approached local restaurants… Read more »
CLEVELAND, Ohio–Whether you spend your life in Greater Cleveland, leave for good or–like many–leave and come back, that Clevelandness shapes the way you work and innovate. That’s the subtle theme behind this year’s Cleveland TEDx event, the speaker series designed to enlighten and inspire with ideas condensed down to 18-minutes. The fifth edition of TEDxCLE—an affiliate of the popular series of TED conferences–will unfold Friday afternoon at the Cleveland Museum of Art. It’s offering 14… Read more »
Giving to charity can be uplifting for impoverished communities and for the givers themselves, yet many of us seem to be unable to find time to make donating a habit. Luckily, the Polish Red Cross has devised a way to increase charitable donations without much effort. The Very Good Manners campaign uses restaurants’ placemats to inform diners that by laying their knife and fork like a cross on the plate, a donation will be added to their bill.
Unnumbered Sparks is an interactive art collaboration between artist Janet Echelman and Google creative director Aaron Koblin for TED 2014. The art installation and experience is made from ultralight fibers and hangs from a skyscraper over the water and walkways near the Vancouver Convention Center. According to a blog post by Google Creative Lab’s Jenny Ramaswamy, the interactive lighting “is actually one giant Chrome window, stretched across the 300-foot long sculpture with the… Read more »
Recently launched on Kickstarter, X-Space is a library designed and built by 108 8th graders at the REALM Charter School in Berkeley. X-Space started out as a project by the students in the Studio H class, an in-school design and build program offered to students in the 8th to 11th grade. The students were asked what they wanted from their school and the majority just wanted a place to read, relax,… Read more »
Sonictravlog is a mobile app that allows users to record and listen to sounds recorded by other people located in different places. Through geotagging, the sounds uploaded will appear in a soundmap. There are two recording modes: Timer mode: the app will record a short clip from time to time automatically. This acts as a sound diary. Navigate mode: the user can record sounds according to a route they’ve created or joined. Users can interact with… Read more »
A new nonprofit organization called Write a House is refurbishing three two-bedroom houses in Detroit and accepting applications for writers to move in, rent free. Their mission is to “to enliven the literary arts of Detroit by renovating homes and giving them to authors, journalists, poets, aka writers. It’s like a writer-in-residence program, only in this case we’re actually giving the writer the residence, forever.” Poets, journalists, novelists, and anyone who falls somewhere in between… Read more »
Amtrak is now offering residencies to writers that want to set-up shop aboard Amtrak trains for long roundtrip rides dedicated solely for the purpose of writing. Jessica Gross, a New York City-based writer, took the first residency, traveling from NYC to Chicago and back, and documented her journey here. This concept of residencies could translate nicely to other environments that innately provide experiences infused with self reflective time. Environments such as libraries and museums… Read more »
On Monday, February 10th, the first surgery using smartglasses to visualize cancer cells was conducted at Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine. The wearable technology was developed at Washington University School of Medicine in St. Louis, to distinguish cancer cells from healthy cells, helping to ensure that no stray tumor cells are left behind during surgery. The cancerous cells glow blue through the eyewear when in use. “Imagine… Read more »
Radiohead’s latest creation, PolyFauna, is an experimental collaboration between Radiohead and Universal Everything. The mobile app was inspired by The King Of Limbs sessions and uses imagery and sounds from the song “Bloom.” The digital experience may not meet the standards of Bjork’s Biophilia or Arcade Fires’ Just a Reflektor, but it is worth exploring for free for your iOS or Android device. Thom Yorke announced the launch of… Read more »
“The next great male jazz singer”—NPR Music
“Liquid Spirit is shot through with gospel, blues and R&B influences… the title track pairs soulful horns with a deep, enveloping bassline that frames the California native’s supple tenor.”—Wall Street Journal
“Gregory Porter [is] a powerful baritone who writes his own songs… from a more ’70s or early ’80s-oriented place in the African-American jazz tradition, strong and sometimes experimental yet serenely unacademic,… Read more »
Anyone that watched the Grammy Awards on Sunday saw a Red Bull commercial promoting the House of Art. “Red Bull House of Art is a program for up and coming artists to develop their skill and showcase their abilities in a collaborative and inspirational environment by exploring new themes and innovative ideas. From Baroque to Banksy, the art world is always rebuilding from the foundation up. It’s this principle that is the bedrock… Read more »
In a recent conversation with my Mother, she lamented over a comment one of her customers had made to her earlier that day. She said: “This customer told me that they no longer teach children to write in cursive at school. It upset me so…” My Mother is an artist – specifically, a master calligrapher by trade. She works in beauty of the physical – combining her rare, heavily cultivated talent with her… Read more »
Forrester announced a new framework for their Social Technographics, called the Social Technographics Score that: Focuses on commercial social behaviors. Many surveys reveal the social behaviors in which audiences engage but make no distinction between peoples’ social interactions with friends and their social interactions with companies. In contrast, the new Social Technographics Score is based on how audiences interact with and talk about companies, brands, and products. Helps marketers choose among social strategies. Most models for evaluating… Read more »
The future of the Prada Marfa, a public art installation designed by Scandinavian artists Michael Elmgreen and Ingar Dragset, is now at risk. Located in Valentine, Texas since 2005, the art installation has remained relatively untouched. However, this summary, Playboy decided they wanted to capitalize on the concept with a similar idea, but for commercial purposes. Playboy installed a 1972 Dodge Charger on top of a box and a 40-foot neon version of its iconic bunny… Read more »
Pulse of the City is an interactive public art installation installed in five locations in Boston that turns pedestrians’ heartbeats into music. It combines art, design and technology to promote the use and celebration of public space in an uplifting and imaginative way.
From the artist, George Zisiadis:
We designed music that would complement different heart rate levels. The unit detects your pulse and then an algorithm determines the best sounds to play for you…. Read more »
In effort to rebrand Kellogg’s® Nutri-Grain® breakfast bars and associate the brand with a younger, hipper audience, Kellogg launched an RFID triggered, Projection Mapped, Glow in the Dark Skatepark in Australia. With their influencer outreach program, they connected with influential teens in the area to participate in a competition to win tickets to the experience. The skateboard features laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture positions to showcase peoples… Read more »
The new “Feeling Carefree” commercial from Volkswagen featuring one of the best songs from the 80’s, “Take On Me” by A-ha is very entertaining. The spot pays homage to the music video, featuring a daydreamer sketching in his notebook, but instead imagining a world with his VW. Just like the music video, the daydreamer comes back to reality and gets what they wanted. However, sadly, the message promoting repair and maintenance is not memorable. Instead, the viewer… Read more »
Community Deficit Fighters
For more than 144 years, Cleveland Public Library has stood as a beacon of hope, inspiration, and opportunity for generations of Clevelanders, a progressive and pioneering institution that has helped shape our great city and its diverse neighborhoods. While it’s exciting to see some areas of the city experiencing a renaissance, there remain barriers to a good, quality life in other areas. Cleveland Public Library calls obstacles, such as hunger,… Read more »
Just A Reflektor is an interactive film that explores the themes in the song “Reflektor” by Arcade Fire through two devices simultaneously: the computer and smartphone/tablet. Filmed in Haiti, the story follows a young woman who travels between her world and our own. To experience the film, visit justareflektor.com in Google Chrome on your computer, and g.co/af on your Android or iOS device. Your computer will connect with your… Read more »
“How much impact can you have with the least lines of code – that was important to hackers. But I think that same kind of thinking applies to making anything … I think it can be applied to any creative pursuit.” – Evan Roth
Today, 3.6 billion people live in cities around the world. However, by 2030, 5 billion people, 60% of the world’s population will live in cities. In effort to better understand how we can improve cities, McKinsey & Company conducted an in-depth research study, interviewing 30 stakeholders, including mayors and other city government officials, in cities on four continents. Their efforts resulted in a report titled “How to Make a City… Read more »
Top 10 YouTube Videos – August 2013
#1. Lady Gaga – Applause (Official) // 38,721,273 views #2. Katy Perry – Roar (Lyric Video) // 28,787,007 views #3. 5-hour ENERGY® – Feeling Sluggish After Lunch? // 16,371,263 views #4. Jackass Presents: Bad Grandpa – Official Trailer // 15,309,715 views #5. Krrish 3 – Official Theatrical Trailer (Exclusive) // 14,744,695 views #6. Russian Navy Hovercraft Lands On Busy Beach (PART ONE) // 12,760,405 views #7. Jimmy Fallon, Robin Thicke & The Roots Sing… Read more »
While we’re sure Ms. Stewart shares our fondness for the evergreen (or grey) wardrobe staple, we’re actually talking about the Brian Jasinski’s design outfit. Four years ago we began seeing his distinctive, often retro-inspired style popping up at galleries & boutiques throughout the Cleveland area. We loved the work so much that Eric commissioned a custom piece based on a photo of the two of us that we have hanging in our living… Read more »
1. Defer judgment “Creative spaces don’t judge. They let the ideas flow, so that people can build on each other and foster great ideas. You never know where a good idea is going to come from, the key is make everyone feel like they can say the idea on their mind and allow others to build on it.” 2. Encourage wild ideas “Wild ideas can often give rise to creative leaps. In thinking about ideas… Read more »
Source: Scott Suttell, Crain’s Cleveland Business. “Cleveland is an above-average performer when it comes to the share of its workers in STEM (science, technology, engineering, and math) fields, according to a new analysis from The Brookings Institution. As of 2011, 26 million U.S. jobs — 20% of all jobs — require a high level of knowledge in any one STEM field, Brookings says. STEM jobs have more than doubled as a share of all jobs since the… Read more »
Living in a digital world, we track everything. From the miles we run with MapMyRun to calories burned with Nike+ to how we sleep with Jawbone Up. But that’s just the passive data generated from life, that doesn’t even begin to describe the mass amounts of data that fill our everyday lives, from stock prices, product sales, climate change and beyond. Data becomes even more cumbersome as we start… Read more »
We were humbled to have been included in a small group of folks that were invited to The Sydell and Arnold Miller Pavillion at The Cleveland Clinic (or more specifically, its unbelievable roof terrace – I’m told there is lunchtime yoga up here and I want IN) last week for a state-of-the-Clinic event. After a few minutes of mingling, hors d’oeuvres eating & beverage enjoying, we gathered to hear from… Read more »
Long before the recent New York Times Article – “Shirtless Goes the City” – appeared, I had been thinking about modern society’s penchant for casual dressing. As a disclaimer, I was the college freshman who went to her interview to work on the EVVYs (Emerson College‘s version of, well, any awards show – but as they used to boast, “with many… Read more »
Who we are is intrinsically connected to what we do and the things we build. So what does a lifetime of making things look like? The Makers of Things A short film collection by Anne Hollowday, The Makers of Things, documents the work and workshops of the Society for Model and Experimental Engineers, a sprawling organisation with members all over the world. Their common tools and methods mask a huge array of interests and skills,… Read more »
Source: Herman Miller At Herman Miller we think, learn, and communicate through design. It is the language with which we share new ideas and address the problems people face. Before we decide what we do and how we do it, we must first ask “why?” It is in this spirit of inquiry that we approach the stories we tell on WHY. For us, design is never just about a finished product. It is… Read more »
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy Paris worked together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
The heritage of Detroit is rooted in craftsmanship, quality and making the world move. Shinola, a watch factory, bicycle workshop and leather goods manufacturer has embraced this legacy, and redefined what manufacturing and Detroit mean to the world in the 21st century.
IBM has recently unveiled the IBM Watson Engagement Advisor, “a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales.” Brands such as the Royal Bank of Canada and market research organizations such as Nielsen, are taking notice.
In an interview with YaleInsights, Tim Brown, CEO and president of the design consultancy IDEO, describes the elements of an innovative culture: Curious Minds: Empathy for your customer and openness Risk Intelligently: Relentlessly inspect and adapt in a trusting and nurturing environment Source: YaleInsights
Q: What do organizations need in order to innovate?
Tim Brown: Any organization that wants to innovate, wants to be prepared… Read more »
ESPN announced the competing cities had been narrowed down to Detroit, Chicago, Austin, Texas and Charlotte, N.C. Organizers Kevin Krease and Garret Koehler, with the support of city administration, business leaders and other stakeholders, submitted their official bid for the project in early April.
For me, Modest Mouse was one of those bands that changed the way I made music, and also how I perceived music. This documentary was a great reminder of the creativity and rawness behind each musician in the band. It takes me back to high school when I first heard Trucker’s Atlas and practiced that infamous beat until I could figure it out. I’m also reminded of going on tour with my friends Danielle and Amanda… Read more »
We stumbled upon “American Noise,” a documentary by Nokia Music and The Sundance Film Festival that reveals the emerging sounds of our nation. It’s a great series, and we’re looking forward to the future additions as the investigate the rest of the country. It features: NYC PORTLAND LA DETROIT NOLA ATL If you scroll to the bottom of the page you can also… Read more »
Cleveland’s fourth official TEDx event, TEDxCLE will take place Thursday, March 21st, 2013 at the Cleveland Museum of Art, beginning at 1 p.m. At TEDxCLE, Cleveland’s innovators will speak on a variety of topics in order highlight areas in which Cleveland is excelling and reinventing itself. This year’s event highlights ways that the corporate & non-profit sector as well as those at the grassroots level can come together to create a bright, sustainable… Read more »
We were recognized as “Jews of Interest” by the Cleveland Jewish News! Read the article “CJN Jews of Interest: Hallie Bram Kogelschatz and Eric Kogelschatz” here and watch the video below. Thank you Mike Butz for an outstanding article.
Nonprofits are part of the fabric of Northeast Ohio. Did you know that there are… 4,700 public charities in Cuyahoga County $35 billion in total assets 1,400 private, corporate and community foundations $140 million foundation dollars to Cleveland nonprofits annually 12% nonprofit employment as a share of total private employment View the infographic as an image Learn more about nonprofits in Cleveland and visit the Foundation Center website
the musCLE house is a thriving music community where students receive one hour music lesson in exchange for one hour of philanthropic involvement or community service. Teachers provide instruction and mentorship, while also receiving payment with a unique structure. Teachers will enrich students with music education and students will improve the community they live in with philanthropic efforts.
Cleveland Medical Mart signs two healthcare giants: General Electric Healthcare Systems and the Cleveland Clinic Philips Healthcare and University Hospitals partner for Cuyahoga County Medical Mart venture IBM super-computer Watson partners with the Cleveland Clinic An interactive LED lighting installation in the Great Ormond Street children’s hospital in England turns it into a magical forest called The Nature Trail The AliceCor Heart Monitor is an iPhone… Read more »
Monitoring and tracking online metrics in order to optimize the customer experience has been a priority of technologists since the advent of the internet. Companies like Google have been recording our search queries, visits, clicks, user flows and beyond in order to create a database of motivations and behavior. And now, finally, marketing professionals are also realizing this opportunity. They now see the value in tracking and monitoring cross-channel marketing efforts and more importantly, understanding what, why and how to drive ROI using… Read more »
Part rock n’ roll circus, part game show, part city-wide art project, The Lottery League returns to Cleveland’s music scene in 2013. This year’s Lottery League begins with Draft Night, which takes place at the Beachland Ballroom and Tavern on Friday, February 1st, 2013. The grand finale of the 2013 Lottery League — known as The Big Show — will take place at the world-famous Agora on Saturday April 6th, 2013, and it will be FREE for all!
In a recent issue of Fast Company, the editors and 27 judges including MoMA’s curator and the lead designer at Facebook identified 56 finalists for their 2012 Innovation By Design Awards. Two of the innovations were light bulbs, a CFL and LED. Also, I think it’s important to note that both of the products were created as the result of a collaboration between by a design company and manufacturer, a pretty awesome mash-up with with everything focused on an optimal customer experience.
A new Chrome experiment from Google: An interactive web application that allows friends in different locations to play music together in Chrome on their computers. No matter what your level of experience – from music pros to aspiring air guitarists – you can JAM together in real time over the web. Choose from a selection of 19 different instruments, from acoustic and bass guitars to drum kits and keyboards. Invite up to three friends to join… Read more »
…well, here’s your chance! Over the next few weeks we’ll be posting the volunteer positions we’re looking to fill as we expand the team for the upcoming TEDxCLE season. First up is the job of Production Coordinator: Job Description – tedxcle_jd_production_coordinator TEDxCLE is a labor of love – a chance to tell great stories about Cleveland & her residents to our citizens & the TED global community. If you’re qualified to take on this BIG… Read more »
For decades Detroit has been a poster child of the misfiring American dream but amid block after block of post-industrial decline there are signs that Motor City is jump-starting its economy. Years of under investment have left a blank canvas for social entrepreneurs and small business owners keen to revitalise a broken metropolis. Monocle heads downtown to sample the green shoots of recovery.
Cleveland gets a bad rap for not being a place of “fashion.” But I’m pretty sure that society as a whole has forgotten that there is only one chance to make a first impression. Have I gone posh since entering the world of luxury retail? Am I about to go all Tyra on y’all? Certainly not. And I’m not saying that you need to spend a lot of money to look great. But I go… Read more »
All videos from TEDxCLE 2012: The Maker Class on Friday, April 20th at The Cleveland Museum of Art have been posted online! You can watch all of the videos here. Thanks again to everyone that supported the event, including speakers, sponsors and volunteers, we could not have done this without you. If you haven’t seen photos from the event, make sure you check them out here.
Besides Atari, Commodore 64 and Nintendo, I’ve never really liked video games. But when I first moved to Cleveland, I worked at Marcus Thomas on the Nestle account and had the opportunity to work with Major League Gaming on a sponsorship partnership. After a few events, I fell in love with the culture of gaming. I also fell in love with the technology. Microsoft Kinect and Sony Move were still new, but I could see the potential for natural user interfaces (NUI) or gestural user interfaces. Thanks to Microsoft, hackers everywhere are dissecting their Kinects to leverage the technology in new environments.
Project: Bicycles in Flight Description: In October of 2007 in Boston, I met Danielle Stolzenberg and Eric Kogelschatz met for the first time. That was the first day of an awesome two-year journey with our band Hot Box and the beginning of a lifelong friendship. After the band broke up and everyone went their separate ways. We dreamed of playing together again, but with Danielle in Charlottesville, VA and me in Cleveland, OH; it didn’t seem… Read more »
Our friendship with Brian Jasinski started at Dinner with Strangers created by Danielle DeBoe of Room Service and Dredgers Union. Since then, we have become great friends. We love Brian as a dear friend and are always inspired by his amazing work.
Project: Young Mensches Website Description: We recently launched a new website for Young Mensches on Friday, July 27, 2012. Young Mensches is a young professionals group for Jewish men and women, single or married, in their 20′s and 30′s from the Greater Cleveland area. Website: www.youngmensches.com
Then this year for TEDxCLE 2012: The Maker Class, we partnered with Cleveland Public Library (CPL) on #CLEBookHunt. It was exciting because we got to meet a lot of the staff members and learn more about the organization. This is when we heard about TechCentral. We were excited then, but seeing it in person surpassed all expectations!
The Cleveland Museum of Art has done an amazing job with their signature Summer Solstice Party every summer. It is truly the best party in Cleveland, hands down. Most people don’t know that CMA continues this fun throughout the year. They do this through intimate exhibition openings. The first event since the Summer Solstice Party will be Youth and Beauty: Art of the American Twenties on Friday, July 20, 2012 from 5:00 p.m.–9:00 p.m.
If you didn’t catch the chatter a few weeks ago about the NPR All Songs Considered intern that wrote a provoking blog post on music consumption in the digital age, then I must share the story with you. It all started with a summer intern with good intentions that wrote a blog post titled “I Never Owned Any Music To Begin With.”
GE and Facebook have partnered to create HealthyShare, an app that tracks your health and fitness goals, encouraging you along the way by sharing your progress on your Facebook timeline.
As many of you know, Eric & I take time out from our lives as “civic avengers” to tend to our alter egos as advertising executives during the old 9-5 (if only those were the hours we worked – ha!). Since returning to Cleveland I’ve spent my days as the Director of Studio Services & Content Generation (longest. title. ever.) at Uppercut Motion & Sound. I post about my staff & our work from time… Read more »
We couldn’t be more pleased to share our 2012 speakers with you. What a fascinating crew of people – many suggested by the Cleveland community. Truly a collective effort has helped to shape this year’s event, dubbed TEDxCLE: The Maker Class.
Bjork is once again providing inspiration with her album and app, Biophilia. She has created an educational program (The Biophilia Educational Program), that has been hosting interdisciplinary workshops for youth aged 10 to 12 to learn about music and science, using diverse teaching tools such as analog and digital instruments, video, 3D imagery, and other inspired ways to teach musical creativity.
“As we enter a new era of mobility, an emerging mindset is creating endless opportunities that are limited only by our imaginations. Technology has enabled us to interact, innovate and share knowledge in entirely new ways – creating a dynamic shift in mindset. People are empowered, business is liberated and society is more connected than ever. At Ericsson, we’re just beginning to explore the possibilities of a Networked Society.”
DJ Mark Ronson will be traveling the world to meet up-and-coming athletes in order to intentionally record their passively generated music, or record the sounds they make when they compete in their sport.
We need your help to introduce this year’s crop of TEDxCLE speakers! Today through Friday, March 2 – 9, Instagram your unique perspective of Cleveland with the hashtag #TEDXCLEMAKER. We’ll use the best of the best in our speaker introduction promo video that will premiere March 12th. No Instagram? No problem. You can snap photos on your phone like usual and upload them to Twitter using the same hashtag (we’ll work the photo magic on… Read more »
January 1st of any given year, is the first day for people all over the world to start working on their New Year’s resolutions. For Nike, they decided to build a support system for people to achieve those resolutions.
The great David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” Those words from the great David Ogilvy are as true today as they were then. Market research professionals, firms and organizations from IBM to Forrester Research are projecting the next trend… Read more »
I went to film school + once had someone tell me that I “thought life was a movie.” It was supposed to be an insult, but, really what’s wrong with that? I knew I would never move to Los Angeles and work in the film industry despite professional mentors urging me to do so early in my career, but I loved movies + wanted to study them. The truth is, life used to be a lot more like a movie. Movies used to be more like movies. One absent aspect of films that I often lament is the director’s (or studio’s or distributor’s) choice to forgo the cost/involvement associated with scoring the film and instead include popular music.
I have a secret. Something that I’ve never told Eric, but I will divulge to you now. Growing up, I was pretty sure there was nothing good that came out of Michigan. Now, you have to understand that that particular sentiment was stemmed from the sports rivalries that spanned the generations. Ohio State/Michigan. Or, for someone who has been a basketball fanatic for as long as she can remember, the days of the Detroit Pistons’… Read more »
Bjork’s latest album may be her most ambitious project yet. Biophilia is a collection of songs composed with the themes of nature, science and humanity infused. For preparation, Bjork researched astrophysics, string theory, neurology, biology and other domains where science and music collide.
A trend in the fashion industry has emerged, passionate couples creating denim with an increased focus on designing, producing and manufacturing in the USA; with the intrinsic values of quality and craftsmanship – American Authenticity.
As titled, “The Evolution of Music,” may not actually document the progression of music, but this video does illustrate music statistics in an engaging video infographic. Photo via IRI5: www.iri5.com
Just three weeks ago, Hallie and I got married! We’re still waiting for all of our wedding photos, but we wanted to share some photos from our Honeymoon in Vegas taken by our very good friends and very talented photographers, Paul Stocum and Matt Chichelli.
Summer Solstice is a great place to meet likeminded Clevelanders that care about the city and the arts. There is something magical about being in the museum at night. It has everything to do with the authenticity of the museum that David Franklin spoke about at TEDxCLE this year. The art and people mingle, creating experiences unlike anything you can imagine.
Actively promoting a unique, anti-disciplinary culture, the MIT Media Lab goes beyond known boundaries and disciplines, encouraging the most unconventional mixing and matching of seemingly disparate research areas. It creates disruptive technologies that happen at the edges, pioneering such areas as wearable computing, tangible interfaces, and affective computing. To honor 25 years of innovation, MIT Media Lab recently unveiled their brilliant new brand identity. The logo is built using an algorithm that creates 40,000 permutations… Read more »
On Monday, February 28th, we were lucky enough to be among 160 other TEDx curators and take a behind-the-scenes tour of TED2011 with Lara Stein, Director of Licensing at TED, and other TED organizers.
On Saturday, February 26th, we traveled from the great city of Cleveland, Ohio to Palm Springs, California to attend TEDx Workshops and of course, TEDActive 2011. Sunday was our first full day, and we spent all day in the desert with 160 TEDx curators from around the world; presenting, collaborating and brainstorming.
Written 2.26.2011 (sorry for the delayed post – been a busy few days!): We’ve recently released information on this year’s TEDxCLE speakers and couldn’t be happier about the overall response. It seems that many of those in the TEDxCLE community agree that the topics being highlighted at this year’s event are at the epicenter of Cleveland’s revolution. Having heavied up on technology last year (which is obviously still a very important piece of… Read more »
Yesterday we were two of 160 TEDx organizers presenting, collaborating and brainstorming in the desert at the TEDx Workshop. This was one of many sessions at TED2011 and TEDActive 2011 for TEDx curators and we will have more all week.
This was almost too eerie to photograph – found this angel statue while exploring Lake View Cemetery this past weekend. Though it’s not the most romantic picture to post this week, we think it’s awfully intriguing.
Intentionally passive music composition has interested me for quite some time. This is the idea that we can create music by strategically planning for specific outcomes to create beautiful music; such as harnessing gravity, nature or the elements to create music organically. One of my favorite recent examples of this is Conductor, which harnesses the NYC subway system and turns it into an interactive string instrument.
If you liked the West Side Market video we linked to last week, make sure to mark your calendars for this event. Both multimedia artists involved with that project (Tim Logan and Mike Paukst – Twitter newbies, don’t hold that against them!) will be in attendance as Tim shoots portraits of the first 100 folks to walk through the door. All photographs will be shot using the second edition… Read more »
West Side Market from Mike Paukst on Vimeo. This week we have a special treat for you – not one photo, but a whole lotta photos! Timelapse (and other beautiful moments captured on film) at the West Side Market – courtesy of Tim Logan + Mike Paukst of Uppercut Motion + Sound. Phillip Bloom, eat your heart out 😉
In a recent article for The Atlantic, famed Urbanist Richard Florida comments: “It’s abundantly clear that the economic crisis and Great Reset have caused mobility, which has long been a hallmark of the American economy, to stall, making it harder for both individual workers and local economies to adjust to new economic conditions. This has affected all types of Americans, including young, college-educated ones. And, according to Frey’s research, it is… Read more »
I’m a big fan of some of the city’s development projects – The Ohio City Market District (lord knows we need more retail in and around the city core), for one – and we all know that what will allow for projects like this one to be successful is the community’s participation and patronage. Not just in our city but all around the country retailers have been struggling in the last few years… Read more »
Channel your inner rock star, don your finest stage costume or rock attire and get ready to rock the Hall during the Rock and Roll Hall of Fame and Museum’s 15th Anniversary Celebration!
Over a month ago I submitted a panel proposal to the 2011 South by Southwest (SXSW) Interactive festival and am pleased to announce it has been included in the PanelPicker voting process! The panel is called “A Digital Rolling Stone: Disruptive Technology & Music” and it will analyze the current digital ecosystem to reveal the disruptive technologies and methods that will revolutionize the way music is created and experienced in the future.
If I didn’t address this at all, I think I would be disappointed in myself…so here goes. My slightly personal post about Lebron James, Cleveland, and the recent passing of Harvey Pekar (my heart strains as I type that).
When we were kids it was pretty much beaten into us that planet earth was in danger + the only way to save the planet was to “Reduce. Reuse. Recycle.” Perhaps because we learned this at a young age it’s second nature for us to want to limit the amount of “stuff” we contribute to landfills.
Let’s just cut to the chase: There will be a TEDxCLE 2011. And it will be held on April 15th, 2011. We would love to have you join us to celebrate tax day, Leonardo da Vinci’s birthday (he would have been 558), and, most of all, great positive thinking from some of Cleveland’s best & brightest.
When friend and fellow Clevelandophile Danielle Deboe was drafting her speech for TEDxCLE she kept going back to the idea that one of the most powerful things that one can do to change a city is to bring lots of passionate creative types together. Not for any defined “cause,” but simply to meet + see what comes of it. Danielle is a great connector who, through her store Room Service in the Gordon Square Arts District and other avenues seems to meet some of Cleveland’s best and brightest creative thinkers.
2010 South by Southwest Interactive Festival “Big Brother in Your Brain: Neuroscience and Marketing” Panel
For the 2010 SXSWi Festival, Eric curated, organized and spoke on the panel “Big Brother in Your Brain: Neuroscience and Marketing.” The panel included a diverse group of talented individuals from the fields of neuroscience, neuromarketing and marketing; including Dr. A.K. Pradeep of Neurofocus (a Nielsen company); Roger Dooley, the author of Brainfluence; Gary Koepke, Vice President, Global Executive… Read more »
It seems only appropriate that I’m finally finishing the second installment of “A Digital Rolling Stone,” a month after the tenth anniversary of the Recording Industry Association of America (RIAA) suing Napster for allowing millions of consumers to download free, copyright music. In the first installment of “A Digital Rolling Stone” I hypothesized that the music industry must progress with culture in order to remain profitable and relevant by reflecting cultural trends and integrating technologies that create an experience for the consumer with added value. This hypothesis was composed over a year ago and I have collected several case studies that document this consumer behavioral transformation in regard to music and the brands that have effectively progressed with culture to create augmented experiences for the consumer. Also, I have also identified the casual attributes for marketing success and recommendations to continue these innovations in the music industry. Lastly, unlike artists before them, artists such as Radiohead and Trent Reznor of NIN understood not only the consumer, but the future of music. They paved the way for many musicians to find a sustainable business model in the digital age and seize OFF=ON opportunities. Welcome to “A Digital Rolling Stone 2.0”
TED has granted approval for Hallie Bram and me to host the TEDxCLE event. If you aren’t familiar with TED it is an annual event where some of the world’s leading “thinkers and doers” are invited to share what they are most passionate about. TED stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. Past speakers include Bill Clinton, Bill Gates, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck and Bono.
For the past few months I have been working with the SXSW committee to finalize the members of the “Big Brother in Your Brain: Neuroscience and Marketing” panel for the 2010 SXSW Interactive Festival. And today I am proud to announce that SXSW has approved my shortlist and all speakers have confirmed their participation in the panel! The panel includes a diverse group of talented individuals from the fields of neuroscience, neuromarketing and marketing. Get ready for an engaging and thought-provoking conversation and debate on the convergence of cognitive neuroscience and marketing.
I am proud to announce that my panel idea, “Big Brother in Your Brain: Neuroscience and Marketing,” has been selected as a panel at the 2010 South by Southwest (SXSW) Interactive Festival in March in Austin, Texas. SXSW received more than 2,300 proposals via the SXSW PanelPicker submission process, a unique digital interface that allows the public to vote and provide feedback directly on panel proposals. My panel will be one of over 400 sessions included in SXSW 2010 and among the best of the best; including discussions led by innovators such as Clay Shirky and Chris Brogan and thought-provoking panels led by speakers from companies such as Microsoft, Google and Facebook; digital advertising agencies such as R/GA and Razorfish; and brilliant organizations such as TED.
With the advent of neuromarketing, neuroscientist and researchers have been directing their expertise to marketing, using MRIs to analyze consumers’ brain activity when exposed to different stimuli. And companies like Google are using mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph? The founders of Modernista!, Lance Jensen and Gary Koepke, among others, will debate whether advertising is an art or science: Big Brother in Your Brain: Neuroscience and Marketing.
The benefits of technology and more specifically the internet, seem to be endless: information and data accessibility, entertainment, commerce, ease of communication, etc. For me, technology is attractive because it makes our lives easier to navigate. The innovation of cloud computing has made this even more apparent. The idea of syncing all of your files (photos, music, documents, etc.) and having accessibility wherever you are, is absolutely amazing.
The traditional business model for companies is to create a product and/or provide a service to customers in order to receive payment and hopefully exceed operational costs to generate a profit. However, what happens when you are not creating a product or service, but instead ideas? How do you make a profit? How can you differentiate yourself from the competition when your product is perceived as a commodity? This is a common dilemma for companies that engage in Open Source design, development or distribution. As defined by the Open Source Initiative, open source is “a development method for software that harnesses the power of distributed peer review and transparency of process. The promise of open source is better quality, higher reliability, more flexibility, lower cost, and an end to predatory vendor lock-in.” The benefits for open source are compelling and the idea of creating a community of the brightest minds to create something new is inspiring. This idea of sharing your creative wealth to accomplish great things is something the Creative Commons embraces.
A look at creativity in advertising, an economic recession and its affect on urban revitalization. The great David Ogilvy once said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” The essence of our industry is in big ideas and creativity. These elements help to communicate information in a persuasive manner by captivating the attention and interest of individuals. Big ideas and creativity can create brand awareness and in some cases even change brand perception, preference or image. The crucial point here, from a holistic perspective, is that big ideas and creativity are the answer to change – whether in advertising or other industries.
A few years ago, I read an article in the New York Times that explained the convergence of cognitive neuroscience and marketing. Since then I have been very interested in how advertising and marketing affects culture and more specifically how neuroscience could be applied to advertising. Will the convergence of neuroscience and marketing force our industry to become a science? And more importantly, should it? Is advertising an art or a science?
Over the past few months, I have noticed that in the back of Rolling Stone there have been a few rotating lists such as Myspace Music Top 10 Songs, iLike Top Ten or iTunes Top 10 Songs. My personal favorite is the iLike Top Ten list, instead of determining popularity by sales; the list is actually determined by how many people actually listen to the song. This is a representation of how the music industry is changing now: By recognizing there are other ways to consume and listen to music (e.g. Pandora or Last.FM.). But how can they change moving forward? The music industry must integrate more technologies that create an experience for the consumer with added value. A perfect example of this is a big idea I read about in an AdAge DigitalNext article. The article explained how Drop.io and Organic are collaborating on a new technology platform: location-based file sharing.
The progression of interactive design has changed dramatically over the years. From a time when websites consisted only of hyperlinks, text and if you were lucky images. Now, interactive media such as photos, audio and video define the experience. Especially, with programs like Flash that allow the designer to augment the overall experience with creative aesthetics and animation. However, navigation has not followed the same progression.
This autumn, Hallie and I are running marathons for Susan G. Komen Race for the Cure. Hallie is running the Chicago Marathon (10/12) and I’m running the New York City Marathon (11/2). Our goal is to raise a total of $2,620. And if you donate you can vote on what I will wear as I run around New York City. It could be Batman, Sparty or even SpongeBob Squarepants. It’s up to you. All you have to do is donate, vote and support an amazing cause.
Hidden in Boston, you will find Bodega, a boutique, hip hop shoe and apparel store. When I visited the store I was amazed to say the least. From the street, Bodega looks like exactly what you would expect, a bodega or convenience store adorned with laundry detergent, paper towel, cereal and other items displayed in the window. As you walk in the store, you focus on the cash register and counter that dominate the room, but as you look to the back of the store you will see a soda machine and if you stand in front of it, you will be granted access to Bodega.
When Nike and Apple created the Nike+iPod device, I’m not quite sure if they knew the exact impact that it would have on the brand. Not only does the product balance form (simple, modern design) and function (allowing users to track the elapsed time of the workout, the distance traveled, pace, or calories burned), but it also fosters a growing relationship with the consumer through an engaging brand experience. The Nike+iPod website (developed by R/GA) is compelling in both design and functionality.