Google Controversy, American Girl, Market Research & Internet Health – Episode 3

Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter and Instagram we are @sharkandminnow Sign up for our newsletter to get new episodes and more. Email us with comments and questions at openswim@sharkandminnow.com Audio & Music Credits: “Somebody’s Watching… Read more »


Design Intern

shark&minnow is seeking Summer Interns to participate in the 2017 Internship Program – 12 weeks from June to August 2017. The application deadline is April 15, 2017. We are an innovation and action consultancy whose purpose is to serve as a catalyst for change in business and marketing, and a disruptive force in creativity and innovation. We make the complex simple. shark&minnow is looking for individuals with strong skills and a passion for digital marketing ecosystems. You will support day-to-day management… Read more »


Marketing Intern

shark&minnow is seeking Summer Interns to participate in the 2017 Internship Program – 12 weeks from June to August 2017. The application deadline is April 15, 2017. We are an innovation and action consultancy whose purpose is to serve as a catalyst for change in business and marketing, and a disruptive force in creativity and innovation. We make the complex simple. shark&minnow is looking for individuals with strong skills and a passion for digital marketing ecosystems. You will support day-to-day management… Read more »


Marketing Coordinator

shark&minnow is seeking a Marketing Coordinator to join our fast-growing team. We are an innovation and action consultancy whose purpose is to serve as a catalyst for change in business and marketing and a disruptive force in creativity and innovation. We make the complex simple. We are looking for an individual with strong skills and a passion for digital marketing ecosystems. The Associate role supports day-to-day management and execution of all marketing systems powered by… Read more »


Fashion, TV Commercials & The Future of Search – Episode 2

In this episode, the thinkers, creators and storytellers at shark&minnow discuss fashion week and fall fashion, the best TV commercials from Super Bowl LI and the 59th Annual Grammy Awards and the future of search. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategic marketing and business consulting firm that makes the complex simple. Find us on the web… Read more »


Fake News, Future Casting & Marketing Trends – Episode 1

Tune in to hear the thinkers, creators and storytellers at shark&minnow discuss emerging trends in business, marketing, design and culture. shark&minnow is a strategic marketing and business consulting firm that makes the complex simple.  

Listen to Open Swim


shark&minnow Awards Greater Cleveland Non-Profits Complimentary Strategy & Marketing Consulting Services in Honor of #GivingTuesday

CLEVELAND, OH (November 7, 2016) – Strategic marketing and business consulting firm, shark&minnow, is committed to giving back this holiday season. In honor of #GivingTuesday – a global day where businesses and communities come together to celebrate generosity through giving initiatives, shark&minnow will launch their 2nd Annual #sharkATTACK on November 29, 2016. One of Greater Cleveland’s non-profit organizations will be selected to have an articulated business challenge solved by the shark&minnow team. The chosen non-profit… Read more »


shark&minnow Appoints Jennifer Cho Salaff to the Role of Senior Content Producer

shark&minnow has appointed Jennifer Cho Salaff to the role of Senior Content Producer. Salaff joins the team to provide content creation and media relations expertise to the firm’s growing roster of clients worldwide. An award-winning newspaper reporter and magazine editor, Salaff’s work covering entertainment, lifestyle, the arts and culture has appeared in various publications including the Inland Valley Daily Bulletin, LA Daily News, Orange County Register and Parenting OC and Darling magazines – among others…. Read more »


Taking It to the Streets | Branded Experiences Help Our Clients Create Real-World Relationships

Branded experiences aren’t necessarily something new, though we’ve seen them become a more significant part of successful client strategy in recent years. This is, in part, due to audiences’ need to connect with thought leaders – and each other – in authentic, value-driven ways. There is plenty of research that shows the impact these experiences have on near-term and long-term brand awareness and affinity – making it hard to argue the importance of thoughtful branded experiences. At Read more »


shark&minnow names Brian Andrew Jasinski to Director of Design

shark&minnow has appointed Brian Andrew Jasinski to the role of Director of Design. Jasinski joins the leadership team where, in addition to managerial duties, he will formalize and lead the firm’s design practice. Jasinski is a nationally-sought, seasoned industry veteran – having spent his career as a Designer at Epstein Design Partners, Inc. and most recently American Greetings. In addition to his commercial design work, he is also the graphic designer and illustrator behind the… Read more »


#MadMenSuperbowl 2016 – This Year’s Wins (& Misses)

So the big game’s in the can. Big night for Bronco Nation, Queen Bey & beer sales. And…#MadMenSuperbowl 2016! A couple of things to consider before we get to the main course: Spots cost between $4.6 million – $5 million Over the past five seasons, the approximate asking price for a 30-second Super Bowl ad has increased by an average of 11.1% each year. So how did advertisers (and, let’s face it, their agencies) take advantage of… Read more »


#MadMenSuperBowl 2016 – First Take – Taco Bell Split Bill

Taco Bell did what most brands would do if they had $5 million and a new product to launch – create a star-studded Super Bowl commercial with athletes, musicians, movies stars and models. The spot featured the likes of James Harden and Neymar, and even made they hyperbole statement that the new product, the Quesalupa, was #biggerthan everything, including Tinder, drones and football itself. Taco Bell even supported the product launch with a tease campaign featuring a series of ambiguous… Read more »


Adoption Network Cleveland Named Winner of shark&minnow’s Giving Tuesday Contest

Adoption Network Cleveland was named the winner of shark&minnow’s inaugural Giving Tuesday contest #SharkAttack to win a day of free strategy and marketing consulting services in honor of the global day dedicated to generosity through giving. Adoption Network Cleveland (ANC) is a membership-based organization that supports anyone touched by adoption including adoptees, birthparents, adoptive parents, foster youth and alumni, foster parents and professionals. ANC stood out among the many applicants with… Read more »


shark&minnow Awards Greater Cleveland Non-Profits Complimentary Strategy & Marketing Consulting Services for #GivingTuesday

FOR IMMEDIATE RELEASE Contact: Eric Kogelschatz, Chief Strategy Officer, shark&minnow inc. Telephone: 216-609-3740 x102 Email: eric@sharkandminnow.com   shark&minnow Awards Greater Cleveland Non-Profits Complimentary Strategy & Marketing Consulting Services in Honor of #GivingTuesday   CLEVELAND, OH (November 19th, 2015) – shark&minnow invites one of Greater Cleveland’s non-profit organizations to be selected to have an articulated business challenge solved by the shark&minnow team on Giving Tuesday, December 1, 2015. #GivingTuesday is a globally celebrated… Read more »


Not Losing Sight of Fun & the Disease of Being Busy

What happens when you pick up the phone – a friend, your Mom, a colleague on the other line – and they ask you this simple question: “How are you?” How do you answer? If you’re like most of us high-energy-kick-butt-take-names-multi-tasker types, you likely have two modes. On a good day it’s, “I’m GREAT!” Business might be growing, your kid is doing this cool new thing, your spouse has a fun trip planned for the… Read more »


#MadMenSuperBowl 2015 Brings the Warm & Fuzzies

Celebrity cameos, clydesdales & a bit of, ahem, lady bits – these things we have come to expect from advertisers on the “big game” – and, of course, many advertisers delivered. But in this year’s #MadMenSuperBowl analysis, we’re left with a few bigger themes to consider. Rather than discussing the spots that were entertaining (thanks, BMW – and for the record we saw the i3 in Manhattan last week and… Read more »


You Say Goodbye, I Say Hello.

Here at shark&minnow we are starting the year with a great deal of gratitude. 2014 was a year of big change for Eric & I. shark&minnow saw amazing growth…as did our household with the addition of our precious little Max. We have been honored & humbled to work with our amazing clients. Our clients have trusted us & in the process opened themselves up to try new things,… Read more »


Talking #AudibleIdeas at Eaton Corporation

We have the distinct pleasure of working with many clients where the challenge is not creating a brand/product story, but helping them to find a brand-right way of telling that story to their various audiences. It’s no surprise to most of our clients that content, to use a cliche, is king. What often times is a bit of a culture shift is helping them to find their voice in a way that is entertaining, valuable… Read more »


Bigger. Faster. More.

We all know that the digital age is dramatically changing the B2C marketplace, but rarely do we talk about the disruptive changes that are taking place in the B2B marketplace, specifically sales. According to McKinsey & Company, there are four megatrends shaping how sales organizations need to adapt to survive the digital age:

Highly networked “superbuyers.” New disruptive technologies are changing buyers’ attitudes and actions. Specifically, powerful (and affordable) analytics, connected communities, and the cloud… Read more »


Move to Cleveland

Recently we were approached by Joy Roller, President, Global Cleveland. Since meeting her upon returning to Cleveland 5 years ago, we’ve had the pleasure of getting to know her in different capacities (first while she worked at the Detroit Shoreway CDC when we were residents/began TEDxCLE in that area, then as she took the helm at emerging talent attraction organization Global Cleveland, next as she took the stage for TEDxCLE 2013… Read more »


Food for the Price of an Instagram Photo

A London restaurant is ditching the traditional bill at the end of a meal and is asking customers to simply photograph their food to pay for it. In the stunt by Birds Eye, diners at The Picture House pop-up restaurant are encouraged to photograph their meals and share them online. Instead of paying with cash, customers have to settle the bill with an Instagram photograph using the hashtag #BirdsEyeInspirations. Participants will be… Read more »


All You Can’t Eat

“All you can’t eat” is based on the simple observation that lots of restaurants offer meals in such huge portions that people either can’t eat them all or finish them only because they simply don’t want to leave food on their plate. Ogilvy & Mather saw this as an opportunity to help people and restaurant owners in Dusseldorf stop feeling bad about overeating or  wasting food in this way and do something positive instead. They approached local restaurants… Read more »


Being a Clevelander is big part of the success story

CLEVELAND, Ohio–Whether you spend your life in Greater Cleveland, leave for good or–like many–leave and come back, that Clevelandness shapes the way you work and innovate. That’s the subtle theme behind this year’s Cleveland TEDx event, the speaker series designed to enlighten and inspire with ideas condensed down to 18-minutes. The fifth edition of TEDxCLE—an affiliate of the popular series of TED conferences–will unfold Friday afternoon at the Cleveland Museum of Art. It’s offering 14… Read more »


Good Manners

Giving to charity can be uplifting for impoverished communities and for the givers themselves, yet many of us seem to be unable to find time to make donating a habit. Luckily, the Polish Red Cross has devised a way to increase charitable donations without much effort. The Very Good Manners campaign uses restaurants’ placemats to inform diners that by laying their knife and fork like a cross on the plate, a donation will be added to their bill.