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Archive for the ‘Action’ Category
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Experience Cleveland Innovation at TEDxCLE 2012
TEDxCLE 2012 planning is in full swing and we have a number of exciting announcements to share with you!
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And now, in TED-related news…
Written 2.26.2011 (sorry for the delayed post – been a busy few days!):
We’ve recently released information on this year’s TEDxCLE speakers and couldn’t be happier about the overall response. It seems that many of those in the TEDxCLE community …
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Unconsumption
When we were kids it was pretty much beaten into us that planet earth was in danger + the only way to save the planet was to “Reduce. Reuse. Recycle.” Perhaps because we learned this at a young age it’s second nature for us to want to limit the amount of “stuff” we contribute to landfills.
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TEDxCLE: Ideas worth spreading
TED has granted approval for Hallie Bram and me to host the TEDxCLE event. If you aren’t familiar with TED it is an annual event where some of the world’s leading “thinkers and doers” are invited to share what they are most passionate about. TED stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. Past speakers include Bill Clinton, Bill Gates, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck and Bono.
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Creativity: The Essence of Change
A look at creativity in advertising, an economic recession and its affect on urban revitalization. The great David Ogilvy once said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” The essence of our industry is in big ideas and creativity. These elements help to communicate information in a persuasive manner by captivating the attention and interest of individuals. Big ideas and creativity can create brand awareness and in some cases even change brand perception, preference or image. The crucial point here, from a holistic perspective, is that big ideas and creativity are the answer to change – whether in advertising or other industries.
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Susan G. Komen Race for the Cure
This autumn, Hallie and I are running marathons for Susan G. Komen Race for the Cure. Hallie is running the Chicago Marathon (10/12) and I’m running the New York City Marathon (11/2). Our goal is to raise a total of $2,620. And if you donate you can vote on what I will wear as I run around New York City. It could be Batman, Sparty or even SpongeBob Squarepants. It’s up to you. All you have to do is donate, vote and support an amazing cause.