shark&minnow names Brian Andrew Jasinski to Director of Design

shark&minnow has appointed Brian Andrew Jasinski to the role of Director of Design. Jasinski joins the leadership team where, in addition to managerial duties, he will formalize and lead the firm’s design practice. Jasinski is a nationally-sought, seasoned industry veteran – having spent his career as a Designer at Epstein Design Partners, Inc. and most recently American Greetings. In addition to his commercial design work, he is also the graphic designer and illustrator behind the… Read more »


#MadMenSuperbowl 2016 – This Year’s Wins (& Misses)

So the big game’s in the can. Big night for Bronco Nation, Queen Bey & beer sales. And…#MadMenSuperbowl 2016! A couple of things to consider before we get to the main course: Spots cost between $4.6 million – $5 million Over the past five seasons, the approximate asking price for a 30-second Super Bowl ad has increased by an average of 11.1% each year. So how did advertisers (and, let’s face it, their agencies) take advantage of… Read more »


#MadMenSuperBowl 2016 – First Take – Taco Bell Split Bill

Taco Bell did what most brands would do if they had $5 million and a new product to launch – create a star-studded Super Bowl commercial with athletes, musicians, movies stars and models. The spot featured the likes of James Harden and Neymar, and even made they hyperbole statement that the new product, the Quesalupa, was #biggerthan everything, including Tinder, drones and football itself. Taco Bell even supported the product launch with a tease campaign featuring a series of ambiguous… Read more »


You Say Goodbye, I Say Hello.

Here at shark&minnow we are starting the year with a great deal of gratitude. 2014 was a year of big change for Eric & I. shark&minnow saw amazing growth…as did our household with the addition of our precious little Max. We have been honored & humbled to work with our amazing clients. Our clients have trusted us & in the process opened themselves up to try new things,… Read more »


Talking #AudibleIdeas at Eaton Corporation

We have the distinct pleasure of working with many clients where the challenge is not creating a brand/product story, but helping them to find a brand-right way of telling that story to their various audiences. It’s no surprise to most of our clients that content, to use a cliche, is king. What often times is a bit of a culture shift is helping them to find their voice in a way that is entertaining, valuable… Read more »


All You Can’t Eat

“All you can’t eat” is based on the simple observation that lots of restaurants offer meals in such huge portions that people either can’t eat them all or finish them only because they simply don’t want to leave food on their plate. Ogilvy & Mather saw this as an opportunity to help people and restaurant owners in Dusseldorf stop feeling bad about overeating or  wasting food in this way and do something positive instead. They approached local restaurants… Read more »


Being a Clevelander is big part of the success story

CLEVELAND, Ohio–Whether you spend your life in Greater Cleveland, leave for good or–like many–leave and come back, that Clevelandness shapes the way you work and innovate. That’s the subtle theme behind this year’s Cleveland TEDx event, the speaker series designed to enlighten and inspire with ideas condensed down to 18-minutes. The fifth edition of TEDxCLE—an affiliate of the popular series of TED conferences–will unfold Friday afternoon at the Cleveland Museum of Art. It’s offering 14… Read more »


Unnumbered Sparks

The Technology

Unnumbered Sparks is an interactive art collaboration between artist Janet Echelman and Google creative director Aaron Koblin for TED 2014. The art installation and experience is made from ultralight fibers and hangs from a skyscraper over the water and walkways near the Vancouver Convention Center. According to a blog post by Google Creative Lab’s Jenny Ramaswamy, the interactive lighting “is actually one giant Chrome window, stretched across the 300-foot long sculpture with the… Read more »


X–SPACE: A Library Designed and Built By Its Students

Recently launched on Kickstarter, X-Space is a library designed and built by 108 8th graders at the REALM Charter School in Berkeley. X-Space started out as a project by the students in the Studio H class, an in-school design and build program offered to students in the 8th to 11th grade. The students were asked what they wanted from their school and the majority just wanted a place to read, relax,… Read more »


Smartglasses Help Surgeons Visualize Cancerous Cells

On Monday, February 10th, the first surgery  using smartglasses to visualize cancer cells was conducted at Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine. The wearable technology was developed at Washington University School of Medicine in St. Louis, to distinguish cancer cells from healthy cells, helping to ensure that no stray tumor cells are left behind during surgery. The cancerous cells glow blue through the eyewear when in use. “Imagine… Read more »


Radiohead Releases PolyFauna App

Radiohead’s latest creation, PolyFauna, is an experimental collaboration between Radiohead and Universal Everything. The mobile app was inspired by The King Of Limbs sessions and uses  imagery and  sounds from the song “Bloom.”  The digital experience may not meet the standards of Bjork’s Biophilia or Arcade Fires’ Just a Reflektor, but it is worth exploring for free for your iOS or Android device. Thom Yorke announced the launch of… Read more »


Love Letters

In a recent conversation with my Mother, she lamented over a comment one of her customers had made to her earlier that day.  She said: “This customer told me that they no longer teach children to write in cursive at school.  It upset me so…” My Mother is an artist – specifically, a master calligrapher by trade.  She works in beauty of the physical – combining her rare, heavily cultivated talent with her… Read more »


Playboy Ruins it for Everyone

The future of the Prada Marfa, a public art installation designed by Scandinavian artists Michael Elmgreen and Ingar Dragset, is now at risk. Located in Valentine, Texas since 2005, the art installation has remained relatively untouched. However, this summary, Playboy decided they wanted to capitalize on the concept with a similar idea, but for commercial purposes. Playboy installed a 1972 Dodge Charger on top of a box and a 40-foot neon version of its iconic bunny… Read more »


The Pulse of a City

Pulse of the City is an interactive public art installation installed in five locations in Boston that turns pedestrians’ heartbeats into music. It combines art, design and technology to promote the use and celebration of public space in an uplifting and imaginative way.

From the artist, George Zisiadis:

We designed music that would complement different heart rate levels. The unit detects your pulse and then an algorithm determines the best sounds to play for you…. Read more »


Just A Reflektor

The Experience

Just A Reflektor is an interactive  film that explores the themes in the song “Reflektor” by Arcade Fire through two devices simultaneously: the computer and smartphone/tablet. Filmed in Haiti, the story follows a young woman who travels between her world and our own. To experience the film, visit justareflektor.com in Google Chrome on your computer, and g.co/af on your Android or iOS device. Your computer will connect with your… Read more »


The Seven Rules of Brainstorming. Created by Ideo.

1. Defer judgment “Creative spaces don’t judge. They let the ideas flow, so that people can build on each other and foster great ideas. You never know where a good idea is going to come from, the key is make everyone feel like they can say the idea on their mind and allow others to build on it.” 2. Encourage wild ideas “Wild ideas can often give rise to creative leaps. In thinking about ideas… Read more »