Archive for the ‘Economy’ Category
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Retail Therapy: Back in a Familiar Spot
Tim Logan, Mike Paukst and I (of Uppercut Motion + Sound) had a lot of fun creating this piece for Cleveland retailer Dredgers Union. Hope you enjoy!…
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Love Letter to the Motor City
I have a secret. Something that I’ve never told Eric, but I will divulge to you now.
Growing up, I was pretty sure there was nothing good that came out of Michigan.
Now, you have to understand that that particular …
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And now, in TED-related news…
Written 2.26.2011 (sorry for the delayed post – been a busy few days!):
We’ve recently released information on this year’s TEDxCLE speakers and couldn’t be happier about the overall response. It seems that many of those in the TEDxCLE community …
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The Good News – According to Richard Florida
In a recent article for The Atlantic, famed Urbanist Richard Florida comments:
“It’s abundantly clear that the economic crisis and Great Reset have caused mobility, which has long been a hallmark of the American economy, to stall, making it …
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More Retail in Cleveland – Coming Soon – But Not Without Your Help
I’m a big fan of some of the city’s development projects – The Ohio City Market District (lord knows we need more retail in and around the city core), for one – and we all know that what will …
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Creativity: The Essence of Change
A look at creativity in advertising, an economic recession and its affect on urban revitalization. The great David Ogilvy once said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” The essence of our industry is in big ideas and creativity. These elements help to communicate information in a persuasive manner by captivating the attention and interest of individuals. Big ideas and creativity can create brand awareness and in some cases even change brand perception, preference or image. The crucial point here, from a holistic perspective, is that big ideas and creativity are the answer to change – whether in advertising or other industries.