What happens when you pick up the phone – a friend, your Mom, a colleague on the other line – and they ask you this simple question: “How are you?” How do you answer? If you’re like most of us high-energy-kick-butt-take-names-multi-tasker types, you likely have two modes. On a good day it’s, “I’m GREAT!” Business might be growing, your kid is doing this cool new thing, your spouse has a fun trip planned for the… Read more »
A London restaurant is ditching the traditional bill at the end of a meal and is asking customers to simply photograph their food to pay for it. In the stunt by Birds Eye, diners at The Picture House pop-up restaurant are encouraged to photograph their meals and share them online. Instead of paying with cash, customers have to settle the bill with an Instagram photograph using the hashtag #BirdsEyeInspirations. Participants will be… Read more »
Hulu is teaming up with Pizza Hut on a new type of in-context advertising that’ll let you order food during a commercial break — right from the screen you’re watching. The Pizza Hut ad is what Hulu is referring to as an “in-stream purchase unit,” which could be a game changer for the TV ad industry because it gives brands the opportunity to… Read more »
“All you can’t eat” is based on the simple observation that lots of restaurants offer meals in such huge portions that people either can’t eat them all or finish them only because they simply don’t want to leave food on their plate. Ogilvy & Mather saw this as an opportunity to help people and restaurant owners in Dusseldorf stop feeling bad about overeating or wasting food in this way and do something positive instead. They approached local restaurants… Read more »
Giving to charity can be uplifting for impoverished communities and for the givers themselves, yet many of us seem to be unable to find time to make donating a habit. Luckily, the Polish Red Cross has devised a way to increase charitable donations without much effort. The Very Good Manners campaign uses restaurants’ placemats to inform diners that by laying their knife and fork like a cross on the plate, a donation will be added to their bill.
On Monday, February 10th, the first surgery using smartglasses to visualize cancer cells was conducted at Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine. The wearable technology was developed at Washington University School of Medicine in St. Louis, to distinguish cancer cells from healthy cells, helping to ensure that no stray tumor cells are left behind during surgery. The cancerous cells glow blue through the eyewear when in use. “Imagine… Read more »
The future of the Prada Marfa, a public art installation designed by Scandinavian artists Michael Elmgreen and Ingar Dragset, is now at risk. Located in Valentine, Texas since 2005, the art installation has remained relatively untouched. However, this summary, Playboy decided they wanted to capitalize on the concept with a similar idea, but for commercial purposes. Playboy installed a 1972 Dodge Charger on top of a box and a 40-foot neon version of its iconic bunny… Read more »
In effort to rebrand Kellogg’s® Nutri-Grain® breakfast bars and associate the brand with a younger, hipper audience, Kellogg launched an RFID triggered, Projection Mapped, Glow in the Dark Skatepark in Australia. With their influencer outreach program, they connected with influential teens in the area to participate in a competition to win tickets to the experience. The skateboard features laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture positions to showcase peoples… Read more »
Long before the recent New York Times Article – “Shirtless Goes the City” – appeared, I had been thinking about modern society’s penchant for casual dressing. As a disclaimer, I was the college freshman who went to her interview to work on the EVVYs (Emerson College‘s version of, well, any awards show – but as they used to boast, “with many… Read more »
The heritage of Detroit is rooted in craftsmanship, quality and making the world move. Shinola, a watch factory, bicycle workshop and leather goods manufacturer has embraced this legacy, and redefined what manufacturing and Detroit mean to the world in the 21st century.
Cleveland Medical Mart signs two healthcare giants: General Electric Healthcare Systems and the Cleveland Clinic Philips Healthcare and University Hospitals partner for Cuyahoga County Medical Mart venture IBM super-computer Watson partners with the Cleveland Clinic An interactive LED lighting installation in the Great Ormond Street children’s hospital in England turns it into a magical forest called The Nature Trail The AliceCor Heart Monitor is an iPhone… Read more »
Cleveland gets a bad rap for not being a place of “fashion.” But I’m pretty sure that society as a whole has forgotten that there is only one chance to make a first impression. Have I gone posh since entering the world of luxury retail? Am I about to go all Tyra on y’all? Certainly not. And I’m not saying that you need to spend a lot of money to look great. But I go… Read more »
GE and Facebook have partnered to create HealthyShare, an app that tracks your health and fitness goals, encouraging you along the way by sharing your progress on your Facebook timeline.
As many of you know, Eric & I take time out from our lives as “civic avengers” to tend to our alter egos as advertising executives during the old 9-5 (if only those were the hours we worked – ha!). Since returning to Cleveland I’ve spent my days as the Director of Studio Services & Content Generation (longest. title. ever.) at Uppercut Motion & Sound. I post about my staff & our work from time… Read more »
DJ Mark Ronson will be traveling the world to meet up-and-coming athletes in order to intentionally record their passively generated music, or record the sounds they make when they compete in their sport.
January 1st of any given year, is the first day for people all over the world to start working on their New Year’s resolutions. For Nike, they decided to build a support system for people to achieve those resolutions.
Written 2.26.2011 (sorry for the delayed post – been a busy few days!): We’ve recently released information on this year’s TEDxCLE speakers and couldn’t be happier about the overall response. It seems that many of those in the TEDxCLE community agree that the topics being highlighted at this year’s event are at the epicenter of Cleveland’s revolution. Having heavied up on technology last year (which is obviously still a very important piece of… Read more »