What happens when you pick up the phone – a friend, your Mom, a colleague on the other line – and they ask you this simple question: “How are you?” How do you answer? If you’re like most of us high-energy-kick-butt-take-names-multi-tasker types, you likely have two modes. On a good day it’s, “I’m GREAT!” Business might be growing, your kid is doing this cool new thing, your spouse has a fun trip planned for the… Read more »
A London restaurant is ditching the traditional bill at the end of a meal and is asking customers to simply photograph their food to pay for it. In the stunt by Birds Eye, diners at The Picture House pop-up restaurant are encouraged to photograph their meals and share them online. Instead of paying with cash, customers have to settle the bill with an Instagram photograph using the hashtag #BirdsEyeInspirations. Participants will be… Read more »
Hulu is teaming up with Pizza Hut on a new type of in-context advertising that’ll let you order food during a commercial break — right from the screen you’re watching. The Pizza Hut ad is what Hulu is referring to as an “in-stream purchase unit,” which could be a game changer for the TV ad industry because it gives brands the opportunity to… Read more »
“All you can’t eat” is based on the simple observation that lots of restaurants offer meals in such huge portions that people either can’t eat them all or finish them only because they simply don’t want to leave food on their plate. Ogilvy & Mather saw this as an opportunity to help people and restaurant owners in Dusseldorf stop feeling bad about overeating or wasting food in this way and do something positive instead. They approached local restaurants… Read more »
Giving to charity can be uplifting for impoverished communities and for the givers themselves, yet many of us seem to be unable to find time to make donating a habit. Luckily, the Polish Red Cross has devised a way to increase charitable donations without much effort. The Very Good Manners campaign uses restaurants’ placemats to inform diners that by laying their knife and fork like a cross on the plate, a donation will be added to their bill.
Written 2.26.2011 (sorry for the delayed post – been a busy few days!): We’ve recently released information on this year’s TEDxCLE speakers and couldn’t be happier about the overall response. It seems that many of those in the TEDxCLE community agree that the topics being highlighted at this year’s event are at the epicenter of Cleveland’s revolution. Having heavied up on technology last year (which is obviously still a very important piece of… Read more »
When friend and fellow Clevelandophile Danielle Deboe was drafting her speech for TEDxCLE she kept going back to the idea that one of the most powerful things that one can do to change a city is to bring lots of passionate creative types together. Not for any defined “cause,” but simply to meet + see what comes of it. Danielle is a great connector who, through her store Room Service in the Gordon Square Arts District and other avenues seems to meet some of Cleveland’s best and brightest creative thinkers.