Kellogg’s RFID Projection Mapped Skatepark

In effort to rebrand Kellogg’s® Nutri-Grain® breakfast bars and associate the brand with a younger, hipper audience, Kellogg launched an RFID triggered, Projection Mapped, Glow in the Dark Skatepark in Australia. With their influencer outreach program, they connected with influential teens in the area to participate in a competition to win tickets to the experience. The skateboard features laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture positions to showcase peoples… Read more »


Beat 2012

DJ Mark Ronson will be traveling the world to meet up-and-coming athletes in order to intentionally record their passively generated music, or record the sounds they make when they compete in their sport.

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Susan G. Komen Race for the Cure

This autumn, Hallie and I are running marathons for Susan G. Komen Race for the Cure. Hallie is running the Chicago Marathon (10/12) and I’m running the New York City Marathon (11/2). Our goal is to raise a total of $2,620. And if you donate you can vote on what I will wear as I run around New York City. It could be Batman, Sparty or even SpongeBob Squarepants. It’s up to you. All you have to do is donate, vote and support an amazing cause.

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