Taking It to the Streets | Branded Experiences Help Our Clients Create Real-World Relationships

Branded experiences aren’t necessarily something new, though we’ve seen them become a more significant part of successful client strategy in recent years. This is, in part, due to audiences’ need to connect with thought leaders – and each other – in authentic, value-driven ways. There is plenty of research that shows the impact these experiences have on near-term and long-term brand awareness and affinity – making it hard to argue the importance of thoughtful branded experiences. At Read more »


You Say Goodbye, I Say Hello.

Here at shark&minnow we are starting the year with a great deal of gratitude. 2014 was a year of big change for Eric & I. shark&minnow saw amazing growth…as did our household with the addition of our precious little Max. We have been honored & humbled to work with our amazing clients. Our clients have trusted us & in the process opened themselves up to try new things,… Read more »


X–SPACE: A Library Designed and Built By Its Students

Recently launched on Kickstarter, X-Space is a library designed and built by 108 8th graders at the REALM Charter School in Berkeley. X-Space started out as a project by the students in the Studio H class, an in-school design and build program offered to students in the 8th to 11th grade. The students were asked what they wanted from their school and the majority just wanted a place to read, relax,… Read more »