Bigger. Faster. More.

We all know that the digital age is dramatically changing the B2C marketplace, but rarely do we talk about the disruptive changes that are taking place in the B2B marketplace, specifically sales. According to McKinsey & Company, there are four megatrends shaping how sales organizations need to adapt to survive the digital age:

Highly networked “superbuyers.” New disruptive technologies are changing buyers’ attitudes and actions. Specifically, powerful (and affordable) analytics, connected communities, and the cloud… Read more »


Food for the Price of an Instagram Photo

A London restaurant is ditching the traditional bill at the end of a meal and is asking customers to simply photograph their food to pay for it. In the stunt by Birds Eye, diners at The Picture House pop-up restaurant are encouraged to photograph their meals and share them online. Instead of paying with cash, customers have to settle the bill with an Instagram photograph using the hashtag #BirdsEyeInspirations. Participants will be… Read more »


Radiohead Releases PolyFauna App

Radiohead’s latest creation, PolyFauna, is an experimental collaboration between Radiohead and Universal Everything. The mobile app was inspired by The King Of Limbs sessions and uses  imagery and  sounds from the song “Bloom.”  The digital experience may not meet the standards of Bjork’s Biophilia or Arcade Fires’ Just a Reflektor, but it is worth exploring for free for your iOS or Android device. Thom Yorke announced the launch of… Read more »


Love Letters

In a recent conversation with my Mother, she lamented over a comment one of her customers had made to her earlier that day.  She said: “This customer told me that they no longer teach children to write in cursive at school.  It upset me so…” My Mother is an artist – specifically, a master calligrapher by trade.  She works in beauty of the physical – combining her rare, heavily cultivated talent with her… Read more »


A New Framework for Forrester’s Social Technographics

Forrester announced a new framework for their Social Technographics, called the Social Technographics Score that: Focuses on commercial social behaviors. Many surveys reveal the social behaviors in which audiences engage but make no distinction between peoples’ social interactions with friends and their social interactions with companies. In contrast, the new Social Technographics Score is based on how audiences interact with and talk about companies, brands, and products. Helps marketers choose among social strategies. Most models for evaluating… Read more »


Playboy Ruins it for Everyone

The future of the Prada Marfa, a public art installation designed by Scandinavian artists Michael Elmgreen and Ingar Dragset, is now at risk. Located in Valentine, Texas since 2005, the art installation has remained relatively untouched. However, this summary, Playboy decided they wanted to capitalize on the concept with a similar idea, but for commercial purposes. Playboy installed a 1972 Dodge Charger on top of a box and a 40-foot neon version of its iconic bunny… Read more »


Kellogg’s RFID Projection Mapped Skatepark

In effort to rebrand Kellogg’s® Nutri-Grain® breakfast bars and associate the brand with a younger, hipper audience, Kellogg launched an RFID triggered, Projection Mapped, Glow in the Dark Skatepark in Australia. With their influencer outreach program, they connected with influential teens in the area to participate in a competition to win tickets to the experience. The skateboard features laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture positions to showcase peoples… Read more »


Take On Me, Volkswagen

The new “Feeling Carefree” commercial from Volkswagen featuring one of the best songs from the 80’s, “Take On Me” by A-ha is very entertaining. The spot pays homage to the music video, featuring a daydreamer sketching in his notebook, but instead imagining a world with his VW. Just like the music video, the daydreamer comes back to reality and gets what they wanted. However, sadly, the message promoting repair and maintenance is not memorable. Instead, the viewer… Read more »


Just A Reflektor

The Experience

Just A Reflektor is an interactive  film that explores the themes in the song “Reflektor” by Arcade Fire through two devices simultaneously: the computer and smartphone/tablet. Filmed in Haiti, the story follows a young woman who travels between her world and our own. To experience the film, visit justareflektor.com in Google Chrome on your computer, and g.co/af on your Android or iOS device. Your computer will connect with your… Read more »


Online Video Dashboard July/August 2013

Infographic

Top 10 YouTube Videos – August 2013

#1. Lady Gaga – Applause (Official) // 38,721,273 views #2. Katy Perry – Roar (Lyric Video) // 28,787,007 views #3. 5-hour ENERGY® – Feeling Sluggish After Lunch? // 16,371,263 views #4. Jackass Presents: Bad Grandpa – Official Trailer // 15,309,715 views #5. Krrish 3 – Official Theatrical Trailer (Exclusive) // 14,744,695 views #6. Russian Navy Hovercraft Lands On Busy Beach (PART ONE) // 12,760,405 views #7. Jimmy Fallon, Robin Thicke & The Roots Sing… Read more »


The Seven Rules of Brainstorming. Created by Ideo.

1. Defer judgment “Creative spaces don’t judge. They let the ideas flow, so that people can build on each other and foster great ideas. You never know where a good idea is going to come from, the key is make everyone feel like they can say the idea on their mind and allow others to build on it.” 2. Encourage wild ideas “Wild ideas can often give rise to creative leaps. In thinking about ideas… Read more »


Making Big Data Small

Living in a digital world, we track everything. From the miles we run with MapMyRun to calories burned with Nike+ to how we sleep with Jawbone Up. But that’s just the passive data generated from life, that doesn’t even begin to describe the mass amounts of data that fill our everyday lives, from stock prices, product sales, climate change and beyond. Data becomes even more cumbersome as we start… Read more »


Health, Not Healthcare

We were humbled to have been included in a small group of folks that were invited to The Sydell and Arnold Miller Pavillion at The Cleveland Clinic (or more specifically, its unbelievable roof terrace – I’m told there is lunchtime yoga up here and I want IN) last week for a state-of-the-Clinic event.  After a few minutes of mingling, hors d’oeuvres eating & beverage enjoying, we gathered to hear from… Read more »


People for Smarter Cities

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy Paris worked together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

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IBM Watson at Your Service. One Step Closer to Passing the Turing Test.

IBM has recently unveiled the IBM Watson Engagement Advisor, “a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales.” Brands such as the Royal Bank of Canada and market research organizations such as Nielsen, are taking notice.

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A Culture of Innovation

In an interview with YaleInsights, Tim Brown, CEO and president of the design consultancy IDEO, describes the elements of an innovative culture: Curious Minds: Empathy for your customer and openness Risk Intelligently: Relentlessly inspect and adapt in a trusting and nurturing environment Source: YaleInsights

Q: What do organizations need in order to innovate?

Tim Brown: Any organization that wants to innovate, wants to be prepared… Read more »


Google Analytics In Real Life

Monitoring and tracking online metrics in order to optimize the customer experience has been a priority of technologists since the advent of the internet. Companies like Google have been recording our search queries, visits, clicks, user flows and beyond in order to create a database of motivations and behavior. And now, finally, marketing professionals are also realizing this opportunity. They now see the value in tracking and monitoring cross-channel marketing efforts and more importantly, understanding what, why and how to drive ROI using… Read more »


The Future of Lighting

In a recent issue of Fast Company, the editors and 27 judges including MoMA’s curator and the lead designer at Facebook identified 56 finalists for their 2012 Innovation By Design Awards. Two of the innovations were light bulbs, a CFL and LED. Also, I think it’s important to note that both of the products were created as the result of a collaboration between by a design company and manufacturer, a pretty awesome mash-up with with everything focused on an optimal customer experience.

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Ch-ch-ch-ch-changes

As many of you know, Eric & I take time out from our lives as “civic avengers” to tend to our alter egos as advertising executives during the old 9-5 (if only those were the hours we worked – ha!).  Since returning to Cleveland I’ve spent my days as the Director of Studio Services & Content Generation (longest. title. ever.) at Uppercut Motion & Sound.  I post about my staff & our work from time… Read more »