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Archive for the ‘Marketing’ Category
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How will you #makeitcount in 2012?
January 1st of any given year, is the first day for people all over the world to start working on their New Year’s resolutions. For Nike, they decided to build a support system for people to achieve those resolutions.
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The Mashup Class
Copy, combine and transform. Remixing and mashing up culture, and defining a generation. The Mashup Class.
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Mad Men Super Bowl
On Sunday night, we invited 18 of our Mad Men friends from the advertising/marketing/PR, arts and design communities to rate the Super Bowl XLV commercials.
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Upcoming Cleveland Event – “100 Impossible Portraits”
If you liked the West Side Market video we linked to last week, make sure to mark your calendars for this event. Both multimedia artists involved with that project (Tim Logan and Mike Paukst – Twitter newbies, don’t hold …
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“What do you love about Cleveland?!”
Fantastic new videos from the Downtown Cleveland Alliance showcase a Cleveland worth promoting, worth celebrating, and worth building upon.
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And this is your brain on technology…any questions?
Does consuming information online affect comprehension and retention of information?
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Unconsumption
When we were kids it was pretty much beaten into us that planet earth was in danger + the only way to save the planet was to “Reduce. Reuse. Recycle.” Perhaps because we learned this at a young age it’s second nature for us to want to limit the amount of “stuff” we contribute to landfills.
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A Digital Rolling Stone 2.0
It seems only appropriate that I’m finally finishing the second installment of “A Digital Rolling Stone,” a month after the tenth anniversary of the Recording Industry Association of America (RIAA) suing Napster for allowing millions of consumers to download free, copyright music. In the first installment of “A Digital Rolling Stone” I hypothesized that the music industry must progress with culture in order to remain profitable and relevant by reflecting cultural trends and integrating technologies that create an experience for the consumer with added value. This hypothesis was composed over a year ago and I have collected several case studies that document this consumer behavioral transformation in regard to music and the brands that have effectively progressed with culture to create augmented experiences for the consumer. Also, I have also identified the casual attributes for marketing success and recommendations to continue these innovations in the music industry. Lastly, unlike artists before them, artists such as Radiohead and Trent Reznor of NIN understood not only the consumer, but the future of music. They paved the way for many musicians to find a sustainable business model in the digital age and seize OFF=ON opportunities. Welcome to “A Digital Rolling Stone 2.0″
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2010 SXSW Interactive Festival Panel Members Confirmed: "Big Brother in Your Brain: Neuroscience and Marketing"
For the past few months I have been working with the SXSW committee to finalize the members of the “Big Brother in Your Brain: Neuroscience and Marketing” panel for the 2010 SXSW Interactive Festival. And today I am proud to announce that SXSW has approved my shortlist and all speakers have confirmed their participation in the panel! The panel includes a diverse group of talented individuals from the fields of neuroscience, neuromarketing and marketing. Get ready for an engaging and thought-provoking conversation and debate on the convergence of cognitive neuroscience and marketing.