IBM has recently unveiled the IBM Watson Engagement Advisor, ”a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales.” Brands such as the Royal Bank of Canada and market research organizations such as Nielsen, are taking notice.… Continue
Monitoring and tracking online metrics in order to optimize the customer experience has been a priority of technologists since the advent of the internet. Companies like Google have been recording our search queries, visits, clicks, user flows and beyond in order to create a database of motivations and behavior. And now, finally, marketing professionals are also realizing this opportunity. They now see the value in tracking and monitoring cross-channel marketing efforts and more importantly, understanding what, why and how to drive ROI using business intelligence and “big data” – the number one trend in marketing for 2013.… Continue
