#MadMenSuperbowl 2016 – This Year’s Wins (& Misses)

So the big game’s in the can. Big night for Bronco Nation, Queen Bey & beer sales. And…#MadMenSuperbowl 2016! A couple of things to consider before we get to the main course: Spots cost between $4.6 million – $5 million Over the past five seasons, the approximate asking price for a 30-second Super Bowl ad has increased by an average of 11.1% each year. So how did advertisers (and, let’s face it, their agencies) take advantage of… Read more »


#MadMenSuperBowl 2016 – First Take – Taco Bell Split Bill

Taco Bell did what most brands would do if they had $5 million and a new product to launch – create a star-studded Super Bowl commercial with athletes, musicians, movies stars and models. The spot featured the likes of James Harden and Neymar, and even made they hyperbole statement that the new product, the Quesalupa, was #biggerthan everything, including Tinder, drones and football itself. Taco Bell even supported the product launch with a tease campaign featuring a series of ambiguous… Read more »


Adoption Network Cleveland Named Winner of shark&minnow’s Giving Tuesday Contest

Adoption Network Cleveland was named the winner of shark&minnow’s inaugural Giving Tuesday contest #SharkAttack to win a day of free strategy and marketing consulting services in honor of the global day dedicated to generosity through giving. Adoption Network Cleveland (ANC) is a membership-based organization that supports anyone touched by adoption including adoptees, birthparents, adoptive parents, foster youth and alumni, foster parents and professionals. ANC stood out among the many applicants with… Read more »


shark&minnow Awards Greater Cleveland Non-Profits Complimentary Strategy & Marketing Consulting Services for #GivingTuesday

FOR IMMEDIATE RELEASE Contact: Eric Kogelschatz, Chief Strategy Officer, shark&minnow inc. Telephone: 216-609-3740 x102 Email: eric@sharkandminnow.com   shark&minnow Awards Greater Cleveland Non-Profits Complimentary Strategy & Marketing Consulting Services in Honor of #GivingTuesday   CLEVELAND, OH (November 19th, 2015) – shark&minnow invites one of Greater Cleveland’s non-profit organizations to be selected to have an articulated business challenge solved by the shark&minnow team on Giving Tuesday, December 1, 2015. #GivingTuesday is a globally celebrated… Read more »


#MadMenSuperBowl 2015 Brings the Warm & Fuzzies

Celebrity cameos, clydesdales & a bit of, ahem, lady bits – these things we have come to expect from advertisers on the “big game” – and, of course, many advertisers delivered. But in this year’s #MadMenSuperBowl analysis, we’re left with a few bigger themes to consider. Rather than discussing the spots that were entertaining (thanks, BMW – and for the record we saw the i3 in Manhattan last week and… Read more »


You Say Goodbye, I Say Hello.

Here at shark&minnow we are starting the year with a great deal of gratitude. 2014 was a year of big change for Eric & I. shark&minnow saw amazing growth…as did our household with the addition of our precious little Max. We have been honored & humbled to work with our amazing clients. Our clients have trusted us & in the process opened themselves up to try new things,… Read more »


Talking #AudibleIdeas at Eaton Corporation

We have the distinct pleasure of working with many clients where the challenge is not creating a brand/product story, but helping them to find a brand-right way of telling that story to their various audiences. It’s no surprise to most of our clients that content, to use a cliche, is king. What often times is a bit of a culture shift is helping them to find their voice in a way that is entertaining, valuable… Read more »


Bigger. Faster. More.

We all know that the digital age is dramatically changing the B2C marketplace, but rarely do we talk about the disruptive changes that are taking place in the B2B marketplace, specifically sales. According to McKinsey & Company, there are four megatrends shaping how sales organizations need to adapt to survive the digital age:

Highly networked “superbuyers.” New disruptive technologies are changing buyers’ attitudes and actions. Specifically, powerful (and affordable) analytics, connected communities, and the cloud… Read more »


Food for the Price of an Instagram Photo

A London restaurant is ditching the traditional bill at the end of a meal and is asking customers to simply photograph their food to pay for it. In the stunt by Birds Eye, diners at The Picture House pop-up restaurant are encouraged to photograph their meals and share them online. Instead of paying with cash, customers have to settle the bill with an Instagram photograph using the hashtag #BirdsEyeInspirations. Participants will be… Read more »


Radiohead Releases PolyFauna App

Radiohead’s latest creation, PolyFauna, is an experimental collaboration between Radiohead and Universal Everything. The mobile app was inspired by The King Of Limbs sessions and uses  imagery and  sounds from the song “Bloom.”  The digital experience may not meet the standards of Bjork’s Biophilia or Arcade Fires’ Just a Reflektor, but it is worth exploring for free for your iOS or Android device. Thom Yorke announced the launch of… Read more »


Love Letters

In a recent conversation with my Mother, she lamented over a comment one of her customers had made to her earlier that day.  She said: “This customer told me that they no longer teach children to write in cursive at school.  It upset me so…” My Mother is an artist – specifically, a master calligrapher by trade.  She works in beauty of the physical – combining her rare, heavily cultivated talent with her… Read more »


A New Framework for Forrester’s Social Technographics

Forrester announced a new framework for their Social Technographics, called the Social Technographics Score that: Focuses on commercial social behaviors. Many surveys reveal the social behaviors in which audiences engage but make no distinction between peoples’ social interactions with friends and their social interactions with companies. In contrast, the new Social Technographics Score is based on how audiences interact with and talk about companies, brands, and products. Helps marketers choose among social strategies. Most models for evaluating… Read more »


Playboy Ruins it for Everyone

The future of the Prada Marfa, a public art installation designed by Scandinavian artists Michael Elmgreen and Ingar Dragset, is now at risk. Located in Valentine, Texas since 2005, the art installation has remained relatively untouched. However, this summary, Playboy decided they wanted to capitalize on the concept with a similar idea, but for commercial purposes. Playboy installed a 1972 Dodge Charger on top of a box and a 40-foot neon version of its iconic bunny… Read more »


Kellogg’s RFID Projection Mapped Skatepark

In effort to rebrand Kellogg’s® Nutri-Grain® breakfast bars and associate the brand with a younger, hipper audience, Kellogg launched an RFID triggered, Projection Mapped, Glow in the Dark Skatepark in Australia. With their influencer outreach program, they connected with influential teens in the area to participate in a competition to win tickets to the experience. The skateboard features laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture positions to showcase peoples… Read more »


Take On Me, Volkswagen

The new “Feeling Carefree” commercial from Volkswagen featuring one of the best songs from the 80’s, “Take On Me” by A-ha is very entertaining. The spot pays homage to the music video, featuring a daydreamer sketching in his notebook, but instead imagining a world with his VW. Just like the music video, the daydreamer comes back to reality and gets what they wanted. However, sadly, the message promoting repair and maintenance is not memorable. Instead, the viewer… Read more »


Just A Reflektor

The Experience

Just A Reflektor is an interactive  film that explores the themes in the song “Reflektor” by Arcade Fire through two devices simultaneously: the computer and smartphone/tablet. Filmed in Haiti, the story follows a young woman who travels between her world and our own. To experience the film, visit justareflektor.com in Google Chrome on your computer, and g.co/af on your Android or iOS device. Your computer will connect with your… Read more »


Online Video Dashboard July/August 2013

Infographic

Top 10 YouTube Videos – August 2013

#1. Lady Gaga – Applause (Official) // 38,721,273 views #2. Katy Perry – Roar (Lyric Video) // 28,787,007 views #3. 5-hour ENERGY® – Feeling Sluggish After Lunch? // 16,371,263 views #4. Jackass Presents: Bad Grandpa – Official Trailer // 15,309,715 views #5. Krrish 3 – Official Theatrical Trailer (Exclusive) // 14,744,695 views #6. Russian Navy Hovercraft Lands On Busy Beach (PART ONE) // 12,760,405 views #7. Jimmy Fallon, Robin Thicke & The Roots Sing… Read more »


The Seven Rules of Brainstorming. Created by Ideo.

1. Defer judgment “Creative spaces don’t judge. They let the ideas flow, so that people can build on each other and foster great ideas. You never know where a good idea is going to come from, the key is make everyone feel like they can say the idea on their mind and allow others to build on it.” 2. Encourage wild ideas “Wild ideas can often give rise to creative leaps. In thinking about ideas… Read more »


Making Big Data Small

Living in a digital world, we track everything. From the miles we run with MapMyRun to calories burned with Nike+ to how we sleep with Jawbone Up. But that’s just the passive data generated from life, that doesn’t even begin to describe the mass amounts of data that fill our everyday lives, from stock prices, product sales, climate change and beyond. Data becomes even more cumbersome as we start… Read more »


Health, Not Healthcare

We were humbled to have been included in a small group of folks that were invited to The Sydell and Arnold Miller Pavillion at The Cleveland Clinic (or more specifically, its unbelievable roof terrace – I’m told there is lunchtime yoga up here and I want IN) last week for a state-of-the-Clinic event.  After a few minutes of mingling, hors d’oeuvres eating & beverage enjoying, we gathered to hear from… Read more »


People for Smarter Cities

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy Paris worked together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

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IBM Watson at Your Service. One Step Closer to Passing the Turing Test.

IBM has recently unveiled the IBM Watson Engagement Advisor, “a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales.” Brands such as the Royal Bank of Canada and market research organizations such as Nielsen, are taking notice.

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A Culture of Innovation

In an interview with YaleInsights, Tim Brown, CEO and president of the design consultancy IDEO, describes the elements of an innovative culture: Curious Minds: Empathy for your customer and openness Risk Intelligently: Relentlessly inspect and adapt in a trusting and nurturing environment Source: YaleInsights

Q: What do organizations need in order to innovate?

Tim Brown: Any organization that wants to innovate, wants to be prepared… Read more »