A New Framework for Forrester’s Social Technographics

Forrester announced a new framework for their Social Technographics, called the Social Technographics Score that:

Focuses on commercial social behaviors. Many surveys reveal the social behaviors in which audiences engage but make no distinction between peoples’ social interactions with friends and their social interactions with companies. In contrast, the new Social Technographics Score is based on how audiences interact with and talk about companies, brands, and products. Helps marketers choose among social strategies. Most models for evaluating… Read more »


Online Video Dashboard July/August 2013

Infographic

Top 10 YouTube Videos - August 2013

#1. Lady Gaga – Applause (Official) // 38,721,273 views

#2. Katy Perry – Roar (Lyric Video) // 28,787,007 views

#3. 5-hour ENERGY® – Feeling Sluggish After Lunch? // 16,371,263 views

#4. Jackass Presents: Bad Grandpa – Official Trailer // 15,309,715 views

#5. Krrish 3 – Official Theatrical Trailer (Exclusive) // 14,744,695 views

#6. Russian Navy Hovercraft Lands On Busy Beach (PART ONE) // 12,760,405 views

#7. Jimmy… Read more »


The Seven Rules of Brainstorming. Created by Ideo.

1. Defer judgment
“Creative spaces don’t judge. They let the ideas flow, so that people can build on each other and foster great ideas. You never know where a good idea is going to come from, the key is make everyone feel like they can say the idea on their mind and allow others to build on it.”

2. Encourage wild ideas
“Wild ideas can often give rise to creative leaps. In thinking… Read more »


Making Big Data Small

Living in a digital world, we track everything. From the miles we run with MapMyRun to calories burned with Nike+ to how we sleep with Jawbone Up. But that’s just the passive data generated from life, that doesn’t even begin to describe the mass amounts of data that fill our everyday lives, from stock prices, product sales, climate change and beyond. Data becomes even more cumbersome… Read more »


Health, Not Healthcare

We were humbled to have been included in a small group of folks that were invited to The Sydell and Arnold Miller Pavillion at The Cleveland Clinic (or more specifically, its unbelievable roof terrace – I’m told there is lunchtime yoga up here and I want IN) last week for a state-of-the-Clinic event.  After a few minutes of mingling, hors d’oeuvres eating & beverage enjoying, we gathered to hear from… Read more »


IBM Watson at Your Service. One Step Closer to Passing the Turing Test.

IBM has recently unveiled the IBM Watson Engagement Advisor, “a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales.” Brands such as the Royal Bank of Canada and market research organizations such as Nielsen, are taking notice.

Read more »


The Future of Market Research: 5 Innovations to Watch for in 2012

The great David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” Those words from the great David Ogilvy are as true today as they were then.

Market research professionals, firms and organizations from IBM to Forrester Research are projecting the next trend… Read more »


2010 SXSW Interactive Festival Panel Members Confirmed: "Big Brother in Your Brain: Neuroscience and Marketing"

For the past few months I have been working with the SXSW committee to finalize the members of the “Big Brother in Your Brain: Neuroscience and Marketing” panel for the 2010 SXSW Interactive Festival. And today I am proud to announce that SXSW has approved my shortlist and all speakers have confirmed their participation in the panel! The panel includes a diverse group of talented individuals from the fields of neuroscience, neuromarketing and marketing. Get ready for an engaging and thought-provoking conversation and debate on the convergence of cognitive neuroscience and marketing.

Read more »


2010 SXSW Interactive Festival Speaker and Panel

I am proud to announce that my panel idea, “Big Brother in Your Brain: Neuroscience and Marketing,” has been selected as a panel at the 2010 South by Southwest (SXSW) Interactive Festival in March in Austin, Texas. SXSW received more than 2,300 proposals via the SXSW PanelPicker submission process, a unique digital interface that allows the public to vote and provide feedback directly on panel proposals. My panel will be one of over 400 sessions included in SXSW 2010 and among the best of the best; including discussions led by innovators such as Clay Shirky and Chris Brogan and thought-provoking panels led by speakers from companies such as Microsoft, Google and Facebook; digital advertising agencies such as R/GA and Razorfish; and brilliant organizations such as TED.

Read more »


SXSW 2010 Interactive Festival

With the advent of neuromarketing, neuroscientist and researchers have been directing their expertise to marketing, using MRIs to analyze consumers’ brain activity when exposed to different stimuli. And companies like Google are using mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph? The founders of Modernista!, Lance Jensen and Gary Koepke, among others, will debate whether advertising is an art or science: Big Brother in Your Brain: Neuroscience and Marketing.

Read more »


The Convergence of Cognitive Neuroscience and Marketing

A few years ago, I read an article in the New York Times that explained the convergence of cognitive neuroscience and marketing. Since then I have been very interested in how advertising and marketing affects culture and more specifically how neuroscience could be applied to advertising. Will the convergence of neuroscience and marketing force our industry to become a science? And more importantly, should it? Is advertising an art or a science?

Read more »


Engaging and Innovative Interactive Navigation

The progression of interactive design has changed dramatically over the years. From a time when websites consisted only of hyperlinks, text and if you were lucky images. Now, interactive media such as photos, audio and video define the experience. Especially, with programs like Flash that allow the designer to augment the overall experience with creative aesthetics and animation. However, navigation has not followed the same progression.

Read more »