Smartglasses Help Surgeons Visualize Cancerous Cells

On Monday, February 10th, the first surgery  using smartglasses to visualize cancer cells was conducted at Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine. The wearable technology was developed at Washington University School of Medicine in St. Louis, to distinguish cancer cells from healthy cells, helping to ensure that no stray tumor cells are left behind during surgery. The cancerous cells glow blue through the eyewear when in use. “Imagine… Read more »


Kellogg’s RFID Projection Mapped Skatepark

In effort to rebrand Kellogg’s® Nutri-Grain® breakfast bars and associate the brand with a younger, hipper audience, Kellogg launched an RFID triggered, Projection Mapped, Glow in the Dark Skatepark in Australia. With their influencer outreach program, they connected with influential teens in the area to participate in a competition to win tickets to the experience. The skateboard features laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture positions to showcase peoples… Read more »


The Root of Success

Source: Scott Suttell, Crain’s Cleveland Business.  “Cleveland is an above-average performer when it comes to the share of its workers in STEM (science, technology, engineering, and math) fields, according to a new analysis from The Brookings Institution. As of 2011, 26 million U.S. jobs — 20% of all jobs — require a high level of knowledge in any one STEM field, Brookings says. STEM jobs have more than doubled as a share of all jobs since the… Read more »


SXSW

Project

2010 South by Southwest Interactive Festival “Big Brother in Your Brain: Neuroscience and Marketing” Panel

Description

For the 2010 SXSWi Festival, Eric curated, organized and spoke on the panel “Big Brother in Your Brain: Neuroscience and Marketing.” The panel included a diverse group of talented individuals from the fields of neuroscience, neuromarketing and marketing; including Dr. A.K. Pradeep of Neurofocus (a Nielsen company); Roger Dooley, the author of Brainfluence; Gary Koepke, Vice President, Global Executive… Read more »