Bigger. Faster. More.

We all know that the digital age is dramatically changing the B2C marketplace, but rarely do we talk about the disruptive changes that are taking place in the B2B marketplace, specifically sales. According to McKinsey & Company, there are four megatrends shaping how sales organizations need to adapt to survive the digital age:

Highly networked “superbuyers.” New disruptive technologies are changing buyers’ attitudes and actions. Specifically, powerful (and affordable) analytics, connected communities, and the cloud… Read more »


Food for the Price of an Instagram Photo

A London restaurant is ditching the traditional bill at the end of a meal and is asking customers to simply photograph their food to pay for it. In the stunt by Birds Eye, diners at The Picture House pop-up restaurant are encouraged to photograph their meals and share them online. Instead of paying with cash, customers have to settle the bill with an Instagram photograph using the hashtag #BirdsEyeInspirations. Participants will be… Read more »


Being a Clevelander is big part of the success story

CLEVELAND, Ohio–Whether you spend your life in Greater Cleveland, leave for good or–like many–leave and come back, that Clevelandness shapes the way you work and innovate. That’s the subtle theme behind this year’s Cleveland TEDx event, the speaker series designed to enlighten and inspire with ideas condensed down to 18-minutes. The fifth edition of TEDxCLE—an affiliate of the popular series of TED conferences–will unfold Friday afternoon at the Cleveland Museum of Art. It’s offering 14… Read more »


Unnumbered Sparks

The Technology

Unnumbered Sparks is an interactive art collaboration between artist Janet Echelman and Google creative director Aaron Koblin for TED 2014. The art installation and experience is made from ultralight fibers and hangs from a skyscraper over the water and walkways near the Vancouver Convention Center. According to a blog post by Google Creative Lab’s Jenny Ramaswamy, the interactive lighting “is actually one giant Chrome window, stretched across the 300-foot long sculpture with the… Read more »


X–SPACE: A Library Designed and Built By Its Students

Recently launched on Kickstarter, X-Space is a library designed and built by 108 8th graders at the REALM Charter School in Berkeley. X-Space started out as a project by the students in the Studio H class, an in-school design and build program offered to students in the 8th to 11th grade. The students were asked what they wanted from their school and the majority just wanted a place to read, relax,… Read more »


Urban Sounds

Sonictravlog is a mobile app that allows users to record and listen to sounds recorded by other people located in different places. Through geotagging, the sounds uploaded will appear in a soundmap. There are two recording modes: Timer mode: the app will record a short clip from time to time automatically. This acts as a sound diary. Navigate mode: the user can record sounds according to a route they’ve created or joined. Users can interact with… Read more »


Smartglasses Help Surgeons Visualize Cancerous Cells

On Monday, February 10th, the first surgery  using smartglasses to visualize cancer cells was conducted at Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine. The wearable technology was developed at Washington University School of Medicine in St. Louis, to distinguish cancer cells from healthy cells, helping to ensure that no stray tumor cells are left behind during surgery. The cancerous cells glow blue through the eyewear when in use. “Imagine… Read more »


Radiohead Releases PolyFauna App

Radiohead’s latest creation, PolyFauna, is an experimental collaboration between Radiohead and Universal Everything. The mobile app was inspired by The King Of Limbs sessions and uses  imagery and  sounds from the song “Bloom.”  The digital experience may not meet the standards of Bjork’s Biophilia or Arcade Fires’ Just a Reflektor, but it is worth exploring for free for your iOS or Android device. Thom Yorke announced the launch of… Read more »


Love Letters

In a recent conversation with my Mother, she lamented over a comment one of her customers had made to her earlier that day.  She said: “This customer told me that they no longer teach children to write in cursive at school.  It upset me so…” My Mother is an artist – specifically, a master calligrapher by trade.  She works in beauty of the physical – combining her rare, heavily cultivated talent with her… Read more »


The Pulse of a City

Pulse of the City is an interactive public art installation installed in five locations in Boston that turns pedestrians’ heartbeats into music. It combines art, design and technology to promote the use and celebration of public space in an uplifting and imaginative way.

From the artist, George Zisiadis:

We designed music that would complement different heart rate levels. The unit detects your pulse and then an algorithm determines the best sounds to play for you…. Read more »


Just A Reflektor

The Experience

Just A Reflektor is an interactive  film that explores the themes in the song “Reflektor” by Arcade Fire through two devices simultaneously: the computer and smartphone/tablet. Filmed in Haiti, the story follows a young woman who travels between her world and our own. To experience the film, visit justareflektor.com in Google Chrome on your computer, and g.co/af on your Android or iOS device. Your computer will connect with your… Read more »


The Root of Success

Source: Scott Suttell, Crain’s Cleveland Business.  “Cleveland is an above-average performer when it comes to the share of its workers in STEM (science, technology, engineering, and math) fields, according to a new analysis from The Brookings Institution. As of 2011, 26 million U.S. jobs — 20% of all jobs — require a high level of knowledge in any one STEM field, Brookings says. STEM jobs have more than doubled as a share of all jobs since the… Read more »


The Makers of Things

Who we are is intrinsically connected to what we do and the things we build. So what does a lifetime of making things look like? The Makers of Things A short film collection by Anne Hollowday, The Makers of Things, documents the work and workshops of the Society for Model and Experimental Engineers, a sprawling organisation with members all over the world. Their common tools and methods mask a huge array of interests and skills,… Read more »


IBM Watson at Your Service. One Step Closer to Passing the Turing Test.

IBM has recently unveiled the IBM Watson Engagement Advisor, “a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales.” Brands such as the Royal Bank of Canada and market research organizations such as Nielsen, are taking notice.

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Google Analytics In Real Life

Monitoring and tracking online metrics in order to optimize the customer experience has been a priority of technologists since the advent of the internet. Companies like Google have been recording our search queries, visits, clicks, user flows and beyond in order to create a database of motivations and behavior. And now, finally, marketing professionals are also realizing this opportunity. They now see the value in tracking and monitoring cross-channel marketing efforts and more importantly, understanding what, why and how to drive ROI using… Read more »


The Future of Lighting

In a recent issue of Fast Company, the editors and 27 judges including MoMA’s curator and the lead designer at Facebook identified 56 finalists for their 2012 Innovation By Design Awards. Two of the innovations were light bulbs, a CFL and LED. Also, I think it’s important to note that both of the products were created as the result of a collaboration between by a design company and manufacturer, a pretty awesome mash-up with with everything focused on an optimal customer experience.

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Hacking Gaming and Technology for the Arts

Besides Atari, Commodore 64 and Nintendo, I’ve never really liked video games. But when I first moved to Cleveland, I worked at Marcus Thomas on the Nestle account and had the opportunity to work with Major League Gaming on a sponsorship partnership. After a few events, I fell in love with the culture of gaming. I also fell in love with the technology. Microsoft Kinect and Sony Move were still new, but I could see the potential for natural user interfaces (NUI) or gestural user interfaces. Thanks to Microsoft, hackers everywhere are dissecting their Kinects to leverage the technology in new environments.

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TechCentral

Then this year for TEDxCLE 2012: The Maker Class, we partnered with Cleveland Public Library (CPL) on #CLEBookHunt. It was exciting because we got to meet a lot of the staff members and learn more about the organization. This is when we heard about TechCentral. We were excited then, but seeing it in person surpassed all expectations!

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The Biophilia Educational Program

Bjork is once again providing inspiration with her album and app, Biophilia. She has created an educational program (The Biophilia Educational Program), that has been hosting interdisciplinary workshops for youth aged 10 to 12 to learn about music and science, using diverse teaching tools such as analog and digital instruments, video, 3D imagery, and other inspired ways to teach musical creativity.

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Thinking Cities

“As we enter a new era of mobility, an emerging mindset is creating endless opportunities that are limited only by our imaginations. Technology has enabled us to interact, innovate and share knowledge in entirely new ways – creating a dynamic shift in mindset. People are empowered, business is liberated and society is more connected than ever. At Ericsson, we’re just beginning to explore the possibilities of a Networked Society.”

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The Future of Market Research: 5 Innovations to Watch for in 2012

The great David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” Those words from the great David Ogilvy are as true today as they were then. Market research professionals, firms and organizations from IBM to Forrester Research are projecting the next trend… Read more »


TEDx Workshop at TEDActive 2011

On Saturday, February 26th, we traveled from the great city of Cleveland, Ohio to Palm Springs, California to attend TEDx Workshops and of course, TEDActive 2011. Sunday was our first full day, and we spent all day in the desert with 160 TEDx curators from around the world; presenting, collaborating and brainstorming.

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Intentionally Passive Music Composition

Intentionally passive music composition has interested me for quite some time. This is the idea that we can create music by strategically planning for specific outcomes to create beautiful music; such as harnessing gravity, nature or the elements to create music organically. One of my favorite recent examples of this is Conductor, which harnesses the NYC subway system and turns it into an interactive string instrument.

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2011 SXSW Interactive Festival Panel – VOTE!

Over a month ago I submitted a panel proposal to the 2011 South by Southwest (SXSW) Interactive festival and am pleased to announce it has been included in the PanelPicker voting process! The panel is called “A Digital Rolling Stone: Disruptive Technology & Music” and it will analyze the current digital ecosystem to reveal the disruptive technologies and methods that will revolutionize the way music is created and experienced in the future.

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Unconsumption

When we were kids it was pretty much beaten into us that planet earth was in danger + the only way to save the planet was to “Reduce. Reuse. Recycle.” Perhaps because we learned this at a young age it’s second nature for us to want to limit the amount of “stuff” we contribute to landfills.

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TEDxCLE 2010 & Beyond…

Let’s just cut to the chase: There will be a TEDxCLE 2011. And it will be held on April 15th, 2011. We would love to have you join us to celebrate tax day, Leonardo da Vinci’s birthday (he would have been 558), and, most of all, great positive thinking from some of Cleveland’s best & brightest.

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SXSW

Project

2010 South by Southwest Interactive Festival “Big Brother in Your Brain: Neuroscience and Marketing” Panel

Description

For the 2010 SXSWi Festival, Eric curated, organized and spoke on the panel “Big Brother in Your Brain: Neuroscience and Marketing.” The panel included a diverse group of talented individuals from the fields of neuroscience, neuromarketing and marketing; including Dr. A.K. Pradeep of Neurofocus (a Nielsen company); Roger Dooley, the author of Brainfluence; Gary Koepke, Vice President, Global Executive… Read more »


A Digital Rolling Stone 2.0

It seems only appropriate that I’m finally finishing the second installment of “A Digital Rolling Stone,” a month after the tenth anniversary of the Recording Industry Association of America (RIAA) suing Napster for allowing millions of consumers to download free, copyright music. In the first installment of “A Digital Rolling Stone” I hypothesized that the music industry must progress with culture in order to remain profitable and relevant by reflecting cultural trends and integrating technologies that create an experience for the consumer with added value. This hypothesis was composed over a year ago and I have collected several case studies that document this consumer behavioral transformation in regard to music and the brands that have effectively progressed with culture to create augmented experiences for the consumer. Also, I have also identified the casual attributes for marketing success and recommendations to continue these innovations in the music industry. Lastly, unlike artists before them, artists such as Radiohead and Trent Reznor of NIN understood not only the consumer, but the future of music. They paved the way for many musicians to find a sustainable business model in the digital age and seize OFF=ON opportunities. Welcome to “A Digital Rolling Stone 2.0”

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The Great Race to Brand the Clouds

The benefits of technology and more specifically the internet, seem to be endless: information and data accessibility, entertainment, commerce, ease of communication, etc. For me, technology is attractive because it makes our lives easier to navigate. The innovation of cloud computing has made this even more apparent. The idea of syncing all of your files (photos, music, documents, etc.) and having accessibility wherever you are, is absolutely amazing.

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Open Source: The Model Is About Branding

The traditional business model for companies is to create a product and/or provide a service to customers in order to receive payment and hopefully exceed operational costs to generate a profit. However, what happens when you are not creating a product or service, but instead ideas? How do you make a profit? How can you differentiate yourself from the competition when your product is perceived as a commodity? This is a common dilemma for companies that engage in Open Source design, development or distribution. As defined by the Open Source Initiative, open source is “a development method for software that harnesses the power of distributed peer review and transparency of process. The promise of open source is better quality, higher reliability, more flexibility, lower cost, and an end to predatory vendor lock-in.” The benefits for open source are compelling and the idea of creating a community of the brightest minds to create something new is inspiring. This idea of sharing your creative wealth to accomplish great things is something the Creative Commons embraces.

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Creativity: The Essence of Change

A look at creativity in advertising, an economic recession and its affect on urban revitalization. The great David Ogilvy once said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” The essence of our industry is in big ideas and creativity. These elements help to communicate information in a persuasive manner by captivating the attention and interest of individuals. Big ideas and creativity can create brand awareness and in some cases even change brand perception, preference or image. The crucial point here, from a holistic perspective, is that big ideas and creativity are the answer to change – whether in advertising or other industries.

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A Digital Rolling Stone 1.0

Over the past few months, I have noticed that in the back of Rolling Stone there have been a few rotating lists such as Myspace Music Top 10 Songs, iLike Top Ten or iTunes Top 10 Songs. My personal favorite is the iLike Top Ten list, instead of determining popularity by sales; the list is actually determined by how many people actually listen to the song. This is a representation of how the music industry is changing now: By recognizing there are other ways to consume and listen to music (e.g. Pandora or Last.FM.). But how can they change moving forward? The music industry must integrate more technologies that create an experience for the consumer with added value. A perfect example of this is a big idea I read about in an AdAge DigitalNext article. The article explained how Drop.io and Organic are collaborating on a new technology platform: location-based file sharing.

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Engaging and Innovative Interactive Navigation

The progression of interactive design has changed dramatically over the years. From a time when websites consisted only of hyperlinks, text and if you were lucky images. Now, interactive media such as photos, audio and video define the experience. Especially, with programs like Flash that allow the designer to augment the overall experience with creative aesthetics and animation. However, navigation has not followed the same progression.

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The Nike+ Human Race

When Nike and Apple created the Nike+iPod device, I’m not quite sure if they knew the exact impact that it would have on the brand. Not only does the product balance form (simple, modern design) and function (allowing users to track the elapsed time of the workout, the distance traveled, pace, or calories burned), but it also fosters a growing relationship with the consumer through an engaging brand experience. The Nike+iPod website (developed by R/GA) is compelling in both design and functionality.

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