Cleveland-Based Strategic Planning & Marketing Firm Experiences Significant Growth, Adds Staff to Meet Client Demand
CLEVELAND, OH (April 8, 2015) – Locally-based, nationally-utilized firm shark&minnow has experienced a growth period in the first quarter of 2015. An increased customer base has prompted the consultancy’s need to expand its team to service the growing roster of brands serviced, currently totaling 18. The firm’s clients include B2B & B2C clients in the following areas: Civic Engagement/not-for-profit, Education, Entrepreneurial Support/Incubation, Finance, Health/Medical, Logistics/Supply Chain, Manufacturing & Retail. Currently clients span Cleveland, Detroit, Lansing, Boston & New York.
In March, shark&minnow onboarded Associate Producer, Jessica Melton. Melton is an event marketing & project management professional whose experience also includes managing integrated marketing campaigns, fundraising & spearheading community outreach programs. She most recently served as the Events & PR Coordinator for JumpStart, Inc. Previously Melton held critical roles at both The Foundation Center & BVU: The Center for Nonprofit Excellence. Melton is an integral part of Northeast Ohio’s technology/innovation community as well, serving in managerial roles for both TEDxCLE & TechPint events throughout Greater Cleveland. Melton graduated with honors from The Ohio State University & holds a MA in Library & Information Science from Kent State University.
When asked how Melton will impact the firm, CEO Hallie Bram Kogelschatz states: “Jess adds depth in areas that are critical to shark&minnow’s success with several current projects. We were looking for the right person to help with project management, certainly, but our firm takes a strategic approach to each project we undertake. Our purpose is to reveal Actionable Insights for many of our clients – Jess processes the world this way. Coupled with her academic mastery of library & information science, we are poised to deepen our offering when it comes to user experience & offer a unique perspective that addresses the scientific way that consumers interact with places & brands.”
When asked why this opportunity appealed to her, Melton was quoted as saying, “It is a place with passion. I want to be a part of an organization that is purpose driven and where no idea is off the table. I think I’ve found that with shark&minnow.”
The firm is planning future expansion. Their model allows for maximum flexibility for clients: “We are a solutions-based, ROI-driven firm. As the need presents itself, we pull in the best design & technology talent from around the globe to service clients. We are driven by working with smart clients & co-workers – we are excited to grow the latter in coming years.”
shark&minnow is an innovation & action consultancy that uncovers actionable insights that inspire creative, strategic, measureable ideas. The firm is led by husband & wife duo, Eric & Hallie Kogelschatz, veteran marketers of brands such as Cadillac, Ford, Progressive Insurance, Nestle Brands, Cleveland Clinic, KeyBank & many others.
Learn more at www.sharkandminnow.com.