Eric Kogelschatz

At-A-Glance

• Senior Account Executive at Marcus Thomas
• Co-Founder shark&minnow
• Co-Founder TEDxCLE
• Michigan State University Alumni
• 2010 SXSW Interactive Festival Panel Creator and Speaker for “Big Brother in Your Brain: Neuroscience and Marketing“

Biography

Curiosity and a passion for learning has fostered a perspective on advertising rooted in creativity and strategy for Eric Kogelschatz, and a belief that advertising is a true balance of art and science.

Kogelschatz holds a Bachelor of Arts in Advertising and Master of Arts in Advertising with an emphasis in research from Michigan State University. He began his career at Ogilvy & Mather on the Ford Customer Service Division account for the Ford, Lincoln and Mercury brands across all channels. While at Ogilvy he also worked on the United Way, Pulte Homes and Motorcraft accounts.

To concentrate his career on digital advertising, Kogelschatz moved from Detroit to Boston to work for Modernista! managing all digital work on the Cadillac account including product launches for the 2008 CTS, 2009 Escalade Hybrid, 2010 CTS Sport Wagon and 2010 SRX Crossover as well as campaigns for NFL Super Bowl XLIV and XLIII, and Tour de France 2009. He now works at Marcus Thomas as a Senior Account Executive on the Nestle account managing the Hot Pockets brand including digital, retail and event marketing initiatives for the Major League Gaming sponsorship.

Kogelschatz also co-founded shark&minnow with Hallie Bram to bring people together to create conversation and inspire ideas and positive change. In the spirit of ideas worth spreading, shark&minnow organized TEDxCLE , the first ever TEDx event in Cleveland, Ohio to share Cleveland innovation, development and positive change with the world. At TEDxCLE, speakers spanning topics such as health care, urban revitalization, art, and product development were united to spark deep discussion and connection amongst speakers and attendees alike.

In order to encourage engaging and thought-provoking conversation and debate on the convergence of cognitive neuroscience and marketing, Kogelschatz organized and spoke at the 2010 SXSW Interactive Festival panel “Big Brother in Your Brain: Neuroscience and Marketing.”

Kogelschatz extensively researches the convergence of neuroscience and marketing (Big Brother in Your Brain), digital music innovation (A Digital Rolling Stone), digital technology and urban revitalization. Kogelschatz is also a passionate musician and avid runner; enthusiast of architecture, culture and technology; and advocate for the arts, local businesses and urban revitalization.

Contact Information

• Email: eric@sharkandminnow.com
• Twitter: www.twitter.com/erickogelschatz
• LinkedIn: www.linkedin.com/in/erickogelschatz
• TED: View my TED profile