Media Ecosystems
Identify Media Consumption & Engagement
What are Media Ecosystems?
Media Ecosystems are a visual representation of the customer’s media consumption and engagement habits, identifying the best and worst touchpoints to reach, interact and engage with.
What can personas be used for?
- Marketing Communications
- Product Development
- Advertising
- Creative Development
- Technical Development
- Sales & Training
- Digital
- Website Development
- App Development
- Media
- Planning
- Partnerships
- Buying
- Retail Partnerships
- Customer Service & Training
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