Reveal the Customer Mindset

What are Personas?

Personas are a visual representation of the customer mindset. Effective personas reveal customer insights from qualitative and quantitative research; including demographics, psychographics, motivations and behaviors. These insights explain the conscious and subconscious beliefs as well as intended and unintended behaviors of customers as they interact with brands, products, services and immersed in experiences.

What can personas be used for?

  • Marketing Communications
    • Customer Segmentation
    • Strategic Planning
    • Forecasting
  • Product Development
    • Innovation
    • Research and Development
  • Advertising
    • Creative Development
    • Technical Development
  • Sales & Training
  • Digital
    • Website Development
    • App Development
  • Media
    • Planning
    • Partnerships
    • Buying
  • Retail Partnerships
  • Customer Service & Training

Download

Complete the form below to receive a sample of a Persona via email.