Projects

TEDxCLE shares Cleveland innovation, development and positive change with the world.

TED is an annual event where the world’s top minds share, connect and inspire. TED stands for Technology, Entertainment, Design — three subjects that, collectively, shape our future. The event draws CEOs, scientists, creatives, philanthropists and extraordinary speakers including Bill Clinton, Jane Goodall, Frank Gehry, Sir Richard Branson, and Bono.

In the spirit of “ideas worth spreading,” TED has created TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED experience.

TEDxCLE has been organized by Clevelanders Hallie Bram and Eric Kogelschatz in an effort to bring Cleveland innovation, development, and positive change to the world.

At TEDxCLE, TEDTalks video and live speakers, spanning topics such as health care, urban revitalization, art, and product development, will combine to spark deep discussion and connection amongst speakers and attendees alike.

Visit TEDxCLE.com for more information.

2010 SXSW Interactive Festival – “Big Brother in Your Brain: Neuroscience & Marketing Panel

Eric’s panel proposal “Big Brother in Your Brain: Neuroscience and Marketing,” has been selected as a panel at the 2010 South by Southwest (SXSW) Interactive Festival in March in Austin, Texas. SXSW received more than 2,300 proposals via the SXSW PanelPicker submission process, a unique digital interface that allows the public to vote and provide feedback directly on panel proposals.This panel will be one of over 400 sessions included in SXSW 2010 and among the best of the best; including discussions led by innovators such as Clay Shirky and Chris Brogan and thought-provoking panels led by speakers from companies such as Microsoft, Google and Facebook; digital advertising agencies such as R/GA and Razorfish; and brilliant organizations such as TED. Many of the speakers and panels for the 2010 event have already been confirmed.

“Big Brother in Your Brain: Neuroscience and Marketing,” will focus on the convergence of neuroscience and marketing. With the advent of neuromarketing, neuroscientist and researchers have been directing their expertise to marketing, using MRIs to analyze consumers’ brain activity when exposed to different stimuli. And companies like Google are using mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph?

The source of my inspiration and hints of what is to come, can be found in my blog post, The Convergence of Cognitive Neuroscience and Marketing. If you want to experience the wealth of innovative, inspirational and thought-provoking content live and in person at SXSW, register now for the 2010 SXSW Interactive Festival.