shark&minnow has appointed Jennifer Cho Salaff to the role of Senior Content Producer. Salaff joins the team to provide content creation and media relations expertise to the firm’s growing roster of clients worldwide.
An award-winning newspaper reporter and magazine editor, Salaff’s work covering entertainment, lifestyle, the arts and culture has appeared in various publications including the Inland Valley Daily Bulletin, LA Daily News, Orange County Register and Parenting OC and Darling magazines – among others. Her assignments have taken her to numerous cities across the globe. She traveled to Africa to document the AIDS crisis in Zambia; reported about everyday New Yorkers following Sept. 11; and journeyed to Japan to write about parenting in a foreign country. She also has extensive experience in B2B and B2C, working with technology and fashion & beauty companies. Before launching her editorial career Jennifer enjoyed time working in Hollywood, first at Walt Disney Feature Animation and then at MTV Networks. She is a graduate of UC Berkeley and Columbia University’s Graduate School of Journalism.
“Jennifer’s talent in telling stories is what attracted us to her,” says shark&minnow Chief Executive Officer, Hallie Bram Kogelschatz. “Her understanding of the current media landscape as well as how to craft compelling content that is text-based, design-driven or multimedia makes her a truly rare find and significant asset – to our team and for our clients.”
When asked about her decision to join the firm, Salaff says: “I am honored to be a part of such an innovative and dynamic agency. This is an amazing opportunity and I am beyond thrilled to join the shark&minnow team. I look forward to the positive impact we will make not only in the industry but in the community and beyond.”
Locally-based, internationally utilized firm shark&minnow services a growing roster of brands. The firm’s clients include B2B and B2C clients in the following sectors: Education, Finance, Health/Medical, Logistics/Supply Chain, Manufacturing, Retail and Civic Engagement/Not-For-Profit. Currently, clients are headquartered in Boston, Cleveland, Chicago, Detroit, Lansing, Nashville, Norfolk, New York, Rotterdam, São Paulo and Washington D.C.