Unnumbered Sparks

The Technology

Unnumbered Sparks is an interactive art collaboration between artist Janet Echelman and Google creative director Aaron Koblin for TED 2014. The art installation and experience is made from ultralight fibers and hangs from a skyscraper over the water and walkways near the Vancouver Convention Center. According to a blog post by Google Creative Lab’s Jenny Ramaswamy, the interactive lighting “is actually one giant Chrome window, stretched across the 300-foot long sculpture with the… Read more »


Just A Reflektor

The Experience

Just A Reflektor is an interactive  film that explores the themes in the song “Reflektor” by Arcade Fire through two devices simultaneously: the computer and smartphone/tablet. Filmed in Haiti, the story follows a young woman who travels between her world and our own. To experience the film, visit justareflektor.com in Google Chrome on your computer, and g.co/af on your Android or iOS device. Your computer will connect with your… Read more »


Making Big Data Small

Living in a digital world, we track everything. From the miles we run with MapMyRun to calories burned with Nike+ to how we sleep with Jawbone Up. But that’s just the passive data generated from life, that doesn’t even begin to describe the mass amounts of data that fill our everyday lives, from stock prices, product sales, climate change and beyond. Data becomes even more cumbersome as we start… Read more »