Taking It to the Streets | Branded Experiences Help Our Clients Create Real-World Relationships

Branded experiences aren’t necessarily something new, though we’ve seen them become a more significant part of successful client strategy in recent years. This is, in part, due to audiences’ need to connect with thought leaders – and each other – in authentic, value-driven ways. There is plenty of research that shows the impact these experiences have on near-term and long-term brand awareness and affinity – making it hard to argue the importance of thoughtful branded experiences. At Read more »


#MadMenSuperbowl 2016 – This Year’s Wins (& Misses)

So the big game’s in the can. Big night for Bronco Nation, Queen Bey & beer sales. And…#MadMenSuperbowl 2016! A couple of things to consider before we get to the main course: Spots cost between $4.6 million – $5 million Over the past five seasons, the approximate asking price for a 30-second Super Bowl ad has increased by an average of 11.1% each year. So how did advertisers (and, let’s face it, their agencies) take advantage of… Read more »


Martha Stewart Loves Her Grey Cardigan

While we’re sure Ms. Stewart shares our fondness for the evergreen (or grey) wardrobe staple, we’re actually talking about the Brian Jasinski’s design outfit.  Four years ago we began seeing his distinctive, often retro-inspired style popping up at galleries & boutiques throughout the Cleveland area.  We loved the work so much that Eric commissioned a custom piece based on a photo of the two of us that we have hanging in our living… Read more »


the musCLE house

the musCLE house is a thriving music community where students receive one hour music lesson in exchange for one hour of philanthropic involvement or community service. Teachers provide instruction and mentorship, while also receiving payment with a unique structure. Teachers will enrich students with music education and students will improve the community they live in with philanthropic efforts.

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Bicycles in Flight

Project: Bicycles in Flight Description: In October of 2007 in Boston, I met Danielle Stolzenberg and Eric Kogelschatz met for the first time. That was the first day of an awesome two-year journey with our band Hot Box and the beginning of a lifelong friendship. After the band broke up and everyone went their separate ways. We dreamed of playing together again, but with Danielle in Charlottesville, VA and me in Cleveland, OH; it didn’t seem… Read more »


TEDx Workshop at TEDActive 2011

On Saturday, February 26th, we traveled from the great city of Cleveland, Ohio to Palm Springs, California to attend TEDx Workshops and of course, TEDActive 2011. Sunday was our first full day, and we spent all day in the desert with 160 TEDx curators from around the world; presenting, collaborating and brainstorming.

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And now, in TED-related news…

Written 2.26.2011 (sorry for the delayed post – been a busy few days!): We’ve recently released information on this year’s TEDxCLE speakers and couldn’t be happier about the overall response.  It seems that many of those in the TEDxCLE community agree that the topics being highlighted at this year’s event are at the epicenter of Cleveland’s revolution.  Having heavied up on technology last year (which is obviously still a very important piece of… Read more »


The Good News – According to Richard Florida

In a recent article for The Atlantic, famed Urbanist Richard Florida comments: “It’s abundantly clear that the economic crisis and Great Reset have caused mobility, which has long been a hallmark of the American economy, to stall, making it harder for both individual workers and local economies to adjust to new economic conditions. This has affected all types of Americans, including young, college-educated ones. And, according to Frey’s research, it is… Read more »


More Retail in Cleveland – Coming Soon – But Not Without Your Help

I’m a big fan of some of the city’s development projects – The Ohio City Market District (lord knows we need more retail in and around the city core), for one – and we all know that what will allow for projects like this one to be successful is the community’s participation and patronage.  Not just in our city but all around the country retailers have been struggling in the last few years… Read more »


Unconsumption

When we were kids it was pretty much beaten into us that planet earth was in danger + the only way to save the planet was to “Reduce. Reuse. Recycle.” Perhaps because we learned this at a young age it’s second nature for us to want to limit the amount of “stuff” we contribute to landfills.

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TEDxCLE 2010 & Beyond…

Let’s just cut to the chase: There will be a TEDxCLE 2011. And it will be held on April 15th, 2011. We would love to have you join us to celebrate tax day, Leonardo da Vinci’s birthday (he would have been 558), and, most of all, great positive thinking from some of Cleveland’s best & brightest.

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Dinner With Strangers

When friend and fellow Clevelandophile Danielle Deboe was drafting her speech for TEDxCLE she kept going back to the idea that one of the most powerful things that one can do to change a city is to bring lots of passionate creative types together. Not for any defined “cause,” but simply to meet + see what comes of it. Danielle is a great connector who, through her store Room Service in the Gordon Square Arts District and other avenues seems to meet some of Cleveland’s best and brightest creative thinkers.

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TEDxCLE: Ideas worth spreading

TED has granted approval for Hallie Bram and me to host the TEDxCLE event. If you aren’t familiar with TED it is an annual event where some of the world’s leading “thinkers and doers” are invited to share what they are most passionate about. TED stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. Past speakers include Bill Clinton, Bill Gates, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck and Bono.

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