Retooling the Motor City

For decades Detroit has been a poster child of the misfiring American dream but amid block after block of post-industrial decline there are signs that Motor City is jump-starting its economy. Years of under investment have left a blank canvas for social entrepreneurs and small business owners keen to revitalise a broken metropolis. Monocle heads downtown to sample the green shoots of recovery.

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TechCentral

Then this year for TEDxCLE 2012: The Maker Class, we partnered with Cleveland Public Library (CPL) on #CLEBookHunt. It was exciting because we got to meet a lot of the staff members and learn more about the organization. This is when we heard about TechCentral. We were excited then, but seeing it in person surpassed all expectations!

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Love Letter to the Motor City

I have a secret.  Something that I’ve never told Eric, but I will divulge to you now. Growing up, I was pretty sure there was nothing good that came out of Michigan. Now, you have to understand that that particular sentiment was stemmed from the sports rivalries that spanned the generations.  Ohio State/Michigan.  Or, for someone who has been a basketball fanatic for as long as she can remember, the days of the Detroit Pistons’… Read more »


Creativity: The Essence of Change

A look at creativity in advertising, an economic recession and its affect on urban revitalization. The great David Ogilvy once said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” The essence of our industry is in big ideas and creativity. These elements help to communicate information in a persuasive manner by captivating the attention and interest of individuals. Big ideas and creativity can create brand awareness and in some cases even change brand perception, preference or image. The crucial point here, from a holistic perspective, is that big ideas and creativity are the answer to change – whether in advertising or other industries.

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