Unnumbered Sparks

The Technology

Unnumbered Sparks is an interactive art collaboration between artist Janet Echelman and Google creative director Aaron Koblin for TED 2014. The art installation and experience is made from ultralight fibers and hangs from a skyscraper over the water and walkways near the Vancouver Convention Center. According to a blog post by Google Creative Lab’s Jenny Ramaswamy, the interactive lighting “is actually one giant Chrome window, stretched across the 300-foot long sculpture with the… Read more »


IBM Watson at Your Service. One Step Closer to Passing the Turing Test.

IBM has recently unveiled the IBM Watson Engagement Advisor, “a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales.” Brands such as the Royal Bank of Canada and market research organizations such as Nielsen, are taking notice.

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Google Analytics In Real Life

Monitoring and tracking online metrics in order to optimize the customer experience has been a priority of technologists since the advent of the internet. Companies like Google have been recording our search queries, visits, clicks, user flows and beyond in order to create a database of motivations and behavior. And now, finally, marketing professionals are also realizing this opportunity. They now see the value in tracking and monitoring cross-channel marketing efforts and more importantly, understanding what, why and how to drive ROI using… Read more »


JAM

A new Chrome experiment from Google: An interactive web application that allows friends in different locations to play music together in Chrome on their computers. No matter what your level of experience – from music pros to aspiring air guitarists – you can JAM together in real time over the web. Choose from a selection of 19 different instruments, from acoustic and bass guitars to drum kits and keyboards. Invite up to three friends to join… Read more »


The Great Race to Brand the Clouds

The benefits of technology and more specifically the internet, seem to be endless: information and data accessibility, entertainment, commerce, ease of communication, etc. For me, technology is attractive because it makes our lives easier to navigate. The innovation of cloud computing has made this even more apparent. The idea of syncing all of your files (photos, music, documents, etc.) and having accessibility wherever you are, is absolutely amazing.

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Open Source: The Model Is About Branding

The traditional business model for companies is to create a product and/or provide a service to customers in order to receive payment and hopefully exceed operational costs to generate a profit. However, what happens when you are not creating a product or service, but instead ideas? How do you make a profit? How can you differentiate yourself from the competition when your product is perceived as a commodity? This is a common dilemma for companies that engage in Open Source design, development or distribution. As defined by the Open Source Initiative, open source is “a development method for software that harnesses the power of distributed peer review and transparency of process. The promise of open source is better quality, higher reliability, more flexibility, lower cost, and an end to predatory vendor lock-in.” The benefits for open source are compelling and the idea of creating a community of the brightest minds to create something new is inspiring. This idea of sharing your creative wealth to accomplish great things is something the Creative Commons embraces.

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Engaging and Innovative Interactive Navigation

The progression of interactive design has changed dramatically over the years. From a time when websites consisted only of hyperlinks, text and if you were lucky images. Now, interactive media such as photos, audio and video define the experience. Especially, with programs like Flash that allow the designer to augment the overall experience with creative aesthetics and animation. However, navigation has not followed the same progression.

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