Training the American Workforce

Community College leaders are in Washington lobbying for more money and a bigger role in training Americans for the workforce. In most states though, community college funding has been slashed. It’s unclear if the schools can open their doors to more people or create new job-training programs.


Love Letters

In a recent conversation with my Mother, she lamented over a comment one of her customers had made to her earlier that day.  She said: “This customer told me that they no longer teach children to write in cursive at school.  It upset me so…” My Mother is an artist – specifically, a master calligrapher by trade.  She works in beauty of the physical – combining her rare, heavily cultivated talent with her… Read more »


Dinner With Strangers

When friend and fellow Clevelandophile Danielle Deboe was drafting her speech for TEDxCLE she kept going back to the idea that one of the most powerful things that one can do to change a city is to bring lots of passionate creative types together. Not for any defined “cause,” but simply to meet + see what comes of it. Danielle is a great connector who, through her store Room Service in the Gordon Square Arts District and other avenues seems to meet some of Cleveland’s best and brightest creative thinkers.

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A Digital Rolling Stone 2.0

It seems only appropriate that I’m finally finishing the second installment of “A Digital Rolling Stone,” a month after the tenth anniversary of the Recording Industry Association of America (RIAA) suing Napster for allowing millions of consumers to download free, copyright music. In the first installment of “A Digital Rolling Stone” I hypothesized that the music industry must progress with culture in order to remain profitable and relevant by reflecting cultural trends and integrating technologies that create an experience for the consumer with added value. This hypothesis was composed over a year ago and I have collected several case studies that document this consumer behavioral transformation in regard to music and the brands that have effectively progressed with culture to create augmented experiences for the consumer. Also, I have also identified the casual attributes for marketing success and recommendations to continue these innovations in the music industry. Lastly, unlike artists before them, artists such as Radiohead and Trent Reznor of NIN understood not only the consumer, but the future of music. They paved the way for many musicians to find a sustainable business model in the digital age and seize OFF=ON opportunities. Welcome to “A Digital Rolling Stone 2.0”

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Creativity: The Essence of Change

A look at creativity in advertising, an economic recession and its affect on urban revitalization. The great David Ogilvy once said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” The essence of our industry is in big ideas and creativity. These elements help to communicate information in a persuasive manner by captivating the attention and interest of individuals. Big ideas and creativity can create brand awareness and in some cases even change brand perception, preference or image. The crucial point here, from a holistic perspective, is that big ideas and creativity are the answer to change – whether in advertising or other industries.

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The Convergence of Cognitive Neuroscience and Marketing

A few years ago, I read an article in the New York Times that explained the convergence of cognitive neuroscience and marketing. Since then I have been very interested in how advertising and marketing affects culture and more specifically how neuroscience could be applied to advertising. Will the convergence of neuroscience and marketing force our industry to become a science? And more importantly, should it? Is advertising an art or a science?

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