Copy, combine and transform. Remixing and mashing up culture, and defining a generation. The Mashup Class.
In a recent article for The Atlantic, famed Urbanist Richard Florida comments: “It’s abundantly clear that the economic crisis and Great Reset have caused mobility, which has long been a hallmark of the American economy, to stall, making it harder for both individual workers and local economies to adjust to new economic conditions. This has affected all types of Americans, including young, college-educated ones. And, according to Frey’s research, it is… Read more »
A look at creativity in advertising, an economic recession and its affect on urban revitalization. The great David Ogilvy once said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” The essence of our industry is in big ideas and creativity. These elements help to communicate information in a persuasive manner by captivating the attention and interest of individuals. Big ideas and creativity can create brand awareness and in some cases even change brand perception, preference or image. The crucial point here, from a holistic perspective, is that big ideas and creativity are the answer to change – whether in advertising or other industries.