GE and Facebook have partnered to create HealthyShare, an app that tracks your health and fitness goals, encouraging you along the way by sharing your progress on your Facebook timeline. Similar to Nike+, they have parterned with professional atheles, but HealthyShare is taking advantage of the upcoming 2012 Summer Olympics Games in London. The partnership with Facebook allows GE to tap into Facebook Insights and determine not only the effectiveness of participants workouts, but also the campaign. Digital anthropology at it’s finest.

Positive behavior and motivation to get your fitness on is encouraged not only by your friends and family on Facebook, but also Olympians like Kevin Durant or Summer Sanders, who each create their own Olympic Games Challenge.