The new “Feeling Carefree” commercial from Volkswagen featuring one of the best songs from the 80’s, “Take On Me” by A-ha is very entertaining. The spot pays homage to the music video, featuring a daydreamer sketching in his notebook, but instead imagining a world with his VW. Just like the music video, the daydreamer comes back to reality and gets what they wanted.

However, sadly, the message promoting repair and maintenance is not memorable. Instead, the viewer may only remember the brand or infectious song. The spot would probably work better for a model-year launch.

All things considered, if awareness was the goal, Volkswagen will likely achieve that objective.

 

Volkswagen “Feeling Carefree”

 

A-ha “Take On Me”