Actively promoting a unique, anti-disciplinary culture, the MIT Media Lab goes beyond known boundaries and disciplines, encouraging the most unconventional mixing and matching of seemingly disparate research areas. It creates disruptive technologies that happen at the edges, pioneering such areas as wearable computing, tangible interfaces, and affective computing.

To honor 25 years of innovation, MIT Media Lab recently unveiled their brilliant new brand identity. The logo is built using an algorithm that creates 40,000 permutations with different shape and color combinations.

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Brand Identity

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