Adoption Network Cleveland was named the winner of shark&minnow’s inaugural Giving Tuesday contest #SharkAttack to win a day of free strategy and marketing consulting services in honor of the global day dedicated to generosity through giving. Adoption Network Cleveland (ANC) is a membership-based organization that supports anyone touched by adoption including adoptees, birthparents, adoptive parents, foster youth and alumni, foster parents and professionals. ANC stood out among the many applicants with their articulated business challenge of needing assistance in strategically managing their social channels to positively impact their overarching organizational goals.

Members of the shark&minnow team spent Giving Tuesday on-site with ANC, resulting in a strategic action plan to effectively utilize their current social channels while also expanding to emerging platforms. Each Actionable Insight aligned with ANC’s business goals, including ways to increase engagement with their online and offline audiences.

As a small non-profit organization, Adoption Network Cleveland was honored to be selected as shark&minnow’s first Giving Tuesday contest winner. The shark&minnow team was organized, efficient, engaged and full of energy to help us with our marketing challenges. At the end of the full day, they presented wonderful and actionable ideas for us to hit the ground running. We’re very appreciative to have received this valuable service from such a reputable, local firm. – Betsie Norris, Executive Director, Adoption Network Cleveland

With the success of this year’s Giving Tuesday initiative, shark&minnow CEO Hallie Bram Kogelschatz looks forward to continuing the tradition on Giving Tuesday in years to come, “We really enjoyed getting to work hand-in-hand with the ANC team yesterday. The way we set up our day – it felt a bit like a pressure cooker for creativity – it forced us to think quickly & divergently about how to solve some of their pressing communication challenges. We enjoyed the challenge & look forward to future opportunities to give back to the Cleveland community.”

About shark&minnow

shark&minnow is an innovation and action consultancy that uncovers actionable insights that inspire creative, strategic, measurable ideas. The firm is led by husband and wife duo, Eric and Hallie Kogelschatz, veteran marketers of brands such as Cadillac, Ford, Progressive Insurance, Nestle Brands, Cleveland Clinic, KeyBank and many others. Learn more at www.sharkandminnow.com.

About Adoption Network Cleveland

Adoption Network Cleveland, a non-profit organization, provides support, education and advocacy for adoptees, birthparents, adoptive parents, prospective adoptive parents, foster youth and parents, foster care alumni and professionals. Founded in 1988, Adoption Network Cleveland recognizes adoption as a complex, lifelong and intergenerational journey for all those whose lives are touched by it and is the recipient of many national, regional and local awards and honors. Adoption Network Cleveland is a member of Greater Cleveland Community Shares. Learn more at www.communityshares.org or www.AdoptionNetwork.org.