In this episode, the thinkers, creators and storytellers at shark&minnow demystify the discipline of user experience, share stories from Midwest UX 2017 and discuss design principles for the human experience.

Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter and Instagram we are @sharkandminnow Sign up for our newsletter to get new episodes and more. Email us with comments and questions at openswim@sharkandminnow.com

Audio & Music Credits:
“Somewhere Only We Know” by Keane
“Blue Orchid” by The White Stripes
“Fever” by The Black Keys
“You’re Going to Need a Bigger Boat” from Jaws

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