In the fall of 2018, Shaker Heights started a new chapter in its 110+ year history. With a newly reimagined Downtown on the cusp of opening (i.e. The Van Aken District), the continuation of “Cleveland’s Renaissance” and escalating business growth regionally – it was the right time to move to the North Coast, and Shaker remains the premier place of residence for transplants and boomerangs alike. With this momentum, the City launched an extensive campaign to attract new and retain existing residents. The campaign was targeted to this broad residential base via an omnichannel advertising program well as realtors in the area via a custom, direct marketing program.