The strategy and design departments at shark&minnow discuss the power of creative friction. When multidisciplinary teams collaborate – the impossible is made possible. Creative friction is the catalyst for divergent thinking and going beyond the unknown. Friction is not resistance, it is the catalyst for creativity.

Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter and Instagram we are @sharkandminnow Sign up for our newsletter to receive alerts about new episodes and more. Email us with comments and questions at openswim@sharkandminnow.com

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