People for Smarter Cities

Source: IBM & Ogilvy IBM is committed to creating solutions that help…


IBM Watson at Your Service. One Step Closer to Passing the Turing Test.

IBM has recently unveiled the IBM Watson Engagement Advisor, "a technology…


The Future of Market Research

5 Innovations to Watch for in 2012 The great David Ogilvy once said, “I notice…


The Great Race to Brand the Clouds

The benefits of technology and more specifically the internet, seem to be…


The Convergence of Cognitive Neuroscience and Marketing

When I moved to Boston over a year ago to work for Modernista! on the Cadillac…