In effort to rebrand Kellogg’s® Nutri-Grain® breakfast bars and associate the brand with a younger, hipper audience, Kellogg launched an RFID triggered, Projection Mapped, Glow in the Dark Skatepark in Australia. With their influencer outreach program, they connected with influential teens in the area to participate in a competition to win tickets to the experience.

The skateboard features laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture positions to showcase peoples tricks. Real-time tracking based projection mapping on the skate ramps allowed riders to see their tracks come to life.