Work
HFLA of Northeast Ohio
Market Research // Qualitative & Quantitative Methods
The Client
The Hebrew Free Loan Association (HFLA) is a non-profit organization that gives interest-free loans to people in the Northeast Ohio community who lack access to traditional lending sources. They aim to empower individuals to become financially self-sufficient and secure.
The Challenge
“Our work is transformative for people in need, however our brand does not convey the impact that we have on the community.” – Internal Stakeholder
HFLA of Northeast Ohio needed a new brand strategy to guide the development of all marketing campaigns, tactics and fundraising gala.
The Solution
Market Research
In the fall of 2018, shark&minnow launched a primary and secondary qualitative and quantitative research study on the behalf of HFLA of Northeast Ohio to explore the current brand perception, image and equity of HFLA of Northeast Ohio to identify strategic principles to guide design.
The Outcome
Strategic Creative
The actionable insights form the research study enlightened the creative development process for the Brand Refresh, Annual Report and Brand Videos & Vignettes. Learn more about each tactic below.
