Work

MedWish

Motion & Sound // Brand Explainer Video // Motion Graphics // Animation // Design // Illustrations

The Client

MedWish International is a nonprofit organization that saves lives and the environment by repurposing surplus medical supplies and equipment to provide humanitarian aid to people in need.

The Challenge

In preparation for the upcoming 2023 year-end giving campaign, MedWish realized that its brand explainer video was outdated. As a valuable tool for non-profit development, fundraising, and advancement, MedWish recognized the importance of this marketing communications tool in engaging donors.

The Solution

MedWish selected shark&minnow to reimagine the brand explainer video. Leveraging the breadth and depth of its Media Arts department, including Design, Copywriting, and Motion & Sound, the strategy and design consultancy infused all-new, on-brand messaging, style, and personality via:

  • Copywriting
    • Concepting
    • Video Scripting
  • Design
    • Creative Direction
    • Graphic Design
    • Custom Illustrations
  • Motion & Sound
    • Animation
    • Audio Engineering & Sound Production
    • Custom Sound Effects & Foley
    • Motion Graphics
    • Video Production & Editing

Brand Explainer Video