Work
The Great Lakes Seaway Partnership - American Anchor
Motion & Sound - Video Series
The Client
The Great Lakes Seaway Partnership (GLSP) brings together leading U.S. and Canadian maritime organizations working to enhance public understanding of the benefits of commercial shipping in the Great Lakes Seaway region of North America. The organization manages an education-focused communications program, sponsors research, and works closely with media, policy makers, community groups, allied industries, environmental stakeholders, and the general public to highlight the positive attributes of marine transportation. The organization was founded by the Lake Carriers’ Association (LCA), Fednav Limited, American Great Lakes Ports Association (AGLPA) and Saint Lawrence Seaway Development Corporation (SLSDC). The Great Lakes Seaway Partnership has been a client of shark&minnow since 2017.
The Challenge
“Ships that pass in the night, and speak each other in passing, only a signal shown and a distant voice in the darkness; so on the ocean of life we pass and speak one another, only a look and a voice, then darkness again and a silence.”
– Henry Wadsworth Longfellow
Like ships passing in the night – Most Americans are unaware of Great Lakes Seaway shipping or its impact on our economy. Herein lies the question – How might we allow Americans to envision the pivotal role Great Lakes Seaway shipping plays in the economic prosperity of our country?
The Solution
Motion & Sound - Video Series
There is no one hero in the story of the Great Lakes. The economic prosperity of the region is due to the efficient and symbiotic connection of The Saint Lawrence Seaway, Great Lakes ports, foreign and domestic vessels, manufacturers, companies, the employees that work there, and their relationship to their local communities. This supply chain is the foundation of our country’s economy. The backbone of our society. It is America’s Anchor.
American Anchor is a series of short films that highligh resilient transportation supply chains and illustrate the global and regional economic impacts of Great Lakes Seaway shipping. The series artfully captures the impact of Great Lakes Seaway shipping, the Saint Lawrence Seaway, Great Lakes ports, foreign and domestic vessels, manufacturers, labor, and the relationship of each to their local communities.
The first short film tells the tale of the steel manufacturing supply chain beginning at a mine in Minnesota, the second explains the agricultural supply chain beginning at a Midwestern farm, and the third and final installment explores the supply chain for the third largest source of electricity in the U.S. – wind energy.
