Work
The Music Settlement
Motion & Sound // Brand Explainer Video // Motion Graphics // Animation // Design
The Client
No matter your skill, ability, or socioeconomic background, The Music Settlement’s doors are open to you. For more than 110 years, this renowned institution has enriched lives throughout Cleveland by providing accessible music education, early childhood education, and music therapy services to a wide range of students. With two campuses on both the east and west sides of Cleveland in addition to the award-winning Bob Stop jazz venue, The Music Settlement takes pride in spreading the joy and healing power of music across the region. The organization is driven by an inclusive mission to ensure that everyone from preschoolers to seniors can experience the many benefits music has to offer, which is made possible by generous financial aid.
The Music Settlement serves the community through its three main programs: the Center for Early Childhood, the Center for Music, and the Center for Music Therapy. The unique programs provide students with a broad spectrum of services and education that covers diverse genres of music.
“Music touches every heart and every soul,” says Geralyn Presti, president and CEO of TMS.
The Challenge
Anyone who is familiar with The Music Settlement knows the transformative impact the organization has in the community. But like many organizations doing great work, its mission and accomplishments flew under the radar. Being an organization that offers a wide range of programs to a broad audience, it became evident that the story of TMS and its capabilities could reach – and impact – more people. This prompted the motivation to tell a comprehensive and cohesive story to prospective students and supporters.
The Solution
Motion & Sound // Brand Explainer Video // Motion Graphics // Animation // Design
shark&minnow was engaged by The Music Settlement to capture and tell its story through a brand video that highlights its mission and offerings. This video effectively walks viewers through each of the main programs offered, clearly articulating its services, generous financial aid, and community impact. The audience is left feeling inspired by the inclusive community created by TMS, where individuals from all ages, walks of life, and socioeconomic backgrounds can enrich their lives through music.
