Work
U.S. Department of Transportation - Great Lakes St. Lawrence Seaway Development Corporation
Motion & Sound - Video Series
The Client
The Great Lakes St. Lawrence Seaway Development Corporation (GLS) is a wholly owned government corporation with a mission to serve the U.S. intermodal and international transportation system by improving the operation and maintenance of a safe, reliable, efficient, and environmentally responsible deep-draft waterway, in cooperation with its Canadian counterpart. The GLS also encourages the development of trade through the Great Lakes Seaway System, which contributes to the comprehensive economic and environmental development of the entire Great Lakes region.
The Challenge
“Ships that pass in the night, and speak each other in passing, only a signal shown and a distant voice in the darkness; so on the ocean of life we pass and speak one another, only a look and a voice, then darkness again and a silence.”
– Henry Wadsworth Longfellow
Like ships passing in the night – Most Americans are unaware of Great Lakes Seaway shipping or its impact on our economy. Herein lies the question – How might we allow Americans to envision the pivotal role Great Lakes Seaway shipping plays in the economic prosperity of our country?
The Solution
Motion & Sound - Video Series
Leveraging the groundbreaking event for the all-new Seaway Visitor Center at Eisenhower Lock, shark&minnow partnered with the Great Lakes St. Lawrence Seaway Development Corporation, an agency of the U.S. Department of Transportation, to document the event, but also leverage this moment to tell other engaging stories including the investment in infrastructure and the significant economic impact propelled by Great Lakes Seaway shipping.
