Following an extensive Request for Proposal process, Westfield Bank selected shark&minnow to develop all Omnichannel & Single Channel Campaigns. The challenge and solution presented below is just one example from this partnership.

In conjunction with the start of the new year, 2020, Westfield Bank sought to acquire new retail checking accounts from targeted new customers and current customers without a checking account at Westfield Bank through an acquisition strategy and incentivized offer. shark&minnow developed the campaign concept and creative to reflect timeliness, Westfield Bank’s tonality and voice, and appropriate messaging to targeted audience. Through design elements, the concept creative Banking Resolution with supporting line Make Your Mark, supported a message to the targeted audience playing off of making a new year’s resolution to find financial freedom with Westfield Bank. The message Make Your Mark was also supported by in-branch poster messaging Signature of Success, which spoke to the customer’s signature, a staple of checking accounts.