Who We Are

shark&minnow is a strategy and design consultancy that makes the complex simple. Core offerings include: research & insights, strategic planning, design & marketing communications. The firm was founded by husband & wife duo, Chief Executive Officer Hallie Bram Kogelschatz and Chief Strategy Officer Eric Kogelschatz (veteran marketers of brands such as Cadillac, Ford, Progressive Insurance, Nestle Brands, Cleveland Clinic, KeyBank & many others). Together they lead the firm with Director of Design, Brian Andrew Jasinski.




Our people are thinkers, creators, and storytellers.

shark&minnow is a strategic marketing and business consulting firm that makes the complex simple. Meet our executive leadership team.

Hallie Bram Kogelschatz Profile Image

Hallie Bram Kogelschatz

Chief Executive Officer

Eric Kogelschatz Profile Image

Eric Kogelschatz

Chief Strategy Officer

Brian Andrew Jasinski Profile Image

Brian Andrew Jasinski

Director of Design


The firm’s clients include B2B and B2C clients in the following sectors: Education, Finance, Health/Medical, Logistics/Supply Chain, Manufacturing, Retail and Civic Engagement/not-for-profit. Currently, clients are headquartered in Boston, Cleveland, Chicago, Detroit, Lansing, Nashville, Norfolk, New York, Rotterdam, São Paulo and Washington D.C.

View Our Work   View Accolades   View Press Releases



To make the complex simple through empathy, invention and partnership.


Core Values

  • Innovation: Revealing actionable insights that inspire creative, strategic ideas
  • Action: Activating brands and experiences to engage customers and optimize performance and ROI

What We Do

Research & Insights

Reveal actionable insights that educate, inform and inspire. Learn More.

Strategic Planning

Creative problem solving to define the plan and activate your brand strategy. Learn More.


Design is the thoughtful expression of conceptual ideas in the form of visual elements to define purpose and achieve desired outcomes improving the human experience. Learn More.

Brand Experience

Empathy, creativity and rationality provide the framework for design thinking, and the inspiration for brand experiences. Learn More.

Marketing Consulting

Interacting and engaging influencers, decision-makers and customers with your brand and exchanging experiences for products or services. Learn More.

Content Creation

A good story can rivet generation after generation, and even start a movement. Learn More.

Civic Engagement

Apply placemaking principles to cities and transform public spaces into revitalized community assets. Learn More.


There is no substitute for knowing an industry, inside and out. We analyze the customer mindset, competitive environment and emerging trends in order to help our clients compete and thrive in their industry. We draw upon years of direct, frontline experience as well as deep industry knowledge to ensure your success.

  • Architecture & Design
  • Alternative Energy
  • Automotive
  • Business to Business (B2B)
  • Civic Engagement & Community Development
  • Consumer Packaged Goods (CPG)
  • Education
  • Fashion, Lifestyle & Retail
  • Financial Services
  • Healthcare & Medical Systems & Services
  • Home & Garden
  • Media & Entertainment
  • Start-ups
  • Technology
  • Transportation & Logistics

Associations & Certifications

  • American Marketing Association (AMA)
  • American Advertising Federation (AAF)
  • The Intermodal Association of North America (IANA)
  • Transportation Sales & Marketing Association (TSMA)
  • American Institute of Graphic Arts (AIGA)
  • Public Relations Society of America (PRSA)
  • Google AdWords Certification