Eric Kogelschatz

At-A-Glance

 

Biography

Curiosity and a passion for learning has fostered a perspective on business and marketing rooted in creativity and strategy for Eric Kogelschatz, and a belief that marketing is a true balance of art and science. A veteran of firms such as Ogilvy & Mather and Modernista in Detroit and Boston respectively, Eric has worked for clients including Ford, Cadillac, Nestle, Cleveland Clinic and Jolly Rancher. Eric is a creative problem solver, that enlightens and illuminates the creative process with insights and strategy, providing the answers to what consumers are thinking. But also answers the difficult question of why, revealing customer motivations and behaviors, paving the path for opportunities to optimize the customer experience.

Eric holds a Bachelor of Arts in Advertising and Master of Arts in Advertising with an emphasis in qualitative and quantitative research from Michigan State University.

In 2013, Eric Kogelschatz and Hallie Bram Kogelschatz founded shark&minnow, an innovation and action collaborative, to bring people together, create conversation, inspire ideas and ignite positive change. In the spirit of ideas worth spreading, shark&minnow organized TEDxCLE, the first ever TEDx event in Cleveland, Ohio to share Cleveland innovation, development and positive change with the world. At TEDxCLE, speakers spanning topics such as healthcare, urban revitalization, art, and product development were united to spark deep discussion and connection amongst speakers and attendees alike. shark&minnow has hosted annual events to sold-out audience for six straight years.

He is married to Hallie Bram Kogelschatz, and is father to his baby boy, Max Woodward Kogelschatz. The trio lives in Shaker Heights, Ohio – but find themselves exploring everything that Northeast Ohio (and the world) has to offer.

 

Brands

  • American Greetings
  • Cadillac
  • Cleveland Clinic
  • Cleveland Clinic Taussig Cancer Institute
  • Cleveland Design Competition
  • Cleveland Public Library
  • Cleveland State University College of Liberal Arts & Social Sciences School
  • Facebook
  • Ford
  • Hospice of the Western Reserve
  • HULU
  • Jolly Rancher
  • Kent State University Cleveland Urban Design Collaborative
  • KeyBank
  • Lincoln
  • Major League Gaming
  • Moen
  • Motorcraft
  • Nestle
  • NFL Super Bowl
  • North Coast Design Competition
  • Playstation
  • Pulte Homes
  • Ridgid
  • Sherwin-Williams
  • Step2
  • TEDxCLE
  • Tour de France
  • United Way
  • Virtual Hold Technology
  • XBOX

 

Awards & Accolades

 

SXSW Interactive Festival

Kogelschatz curated, organized and spoke on the 2010 SXSW Interactive Festival panel “Big Brother in Your Brain: Neuroscience and Marketing” including Dr. A.K. Pradeep of Neurofocus (a Nielsen company); Roger Dooley, the author of Brainfluence; Gary Koepke, Vice President, Global Executive Creative Director, Brand Content Innovation at SapientNitro; and Dr. Danielle Stolzenberg, Assistant Professor of Neuroscience at the University of California, Davis.

 

Contact Information