A New Framework for Forrester’s Social Technographics

Forrester announced a new framework for their Social Technographics, called the Social Technographics Score that: Focuses on commercial social behaviors. Many surveys reveal the social behaviors in which audiences engage but make no distinction between peoples’ social interactions with friends and their social interactions with companies. In contrast, the new Social Technographics Score is based on how audiences interact with and talk about companies, brands, and products. Helps marketers choose among social strategies. Most models for evaluating… Read more »


Kellogg’s RFID Projection Mapped Skatepark

In effort to rebrand Kellogg’s® Nutri-Grain® breakfast bars and associate the brand with a younger, hipper audience, Kellogg launched an RFID triggered, Projection Mapped, Glow in the Dark Skatepark in Australia. With their influencer outreach program, they connected with influential teens in the area to participate in a competition to win tickets to the experience. The skateboard features laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture positions to showcase peoples… Read more »


The Future of Lighting

In a recent issue of Fast Company, the editors and 27 judges including MoMA’s curator and the lead designer at Facebook identified 56 finalists for their 2012 Innovation By Design Awards. Two of the innovations were light bulbs, a CFL and LED. Also, I think it’s important to note that both of the products were created as the result of a collaboration between by a design company and manufacturer, a pretty awesome mash-up with with everything focused on an optimal customer experience.

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A Digital Rolling Stone 2.0

It seems only appropriate that I’m finally finishing the second installment of “A Digital Rolling Stone,” a month after the tenth anniversary of the Recording Industry Association of America (RIAA) suing Napster for allowing millions of consumers to download free, copyright music. In the first installment of “A Digital Rolling Stone” I hypothesized that the music industry must progress with culture in order to remain profitable and relevant by reflecting cultural trends and integrating technologies that create an experience for the consumer with added value. This hypothesis was composed over a year ago and I have collected several case studies that document this consumer behavioral transformation in regard to music and the brands that have effectively progressed with culture to create augmented experiences for the consumer. Also, I have also identified the casual attributes for marketing success and recommendations to continue these innovations in the music industry. Lastly, unlike artists before them, artists such as Radiohead and Trent Reznor of NIN understood not only the consumer, but the future of music. They paved the way for many musicians to find a sustainable business model in the digital age and seize OFF=ON opportunities. Welcome to “A Digital Rolling Stone 2.0”

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TEDxCLE: Ideas worth spreading

TED has granted approval for Hallie Bram and me to host the TEDxCLE event. If you aren’t familiar with TED it is an annual event where some of the world’s leading “thinkers and doers” are invited to share what they are most passionate about. TED stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. Past speakers include Bill Clinton, Bill Gates, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck and Bono.

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Engaging and Innovative Interactive Navigation

The progression of interactive design has changed dramatically over the years. From a time when websites consisted only of hyperlinks, text and if you were lucky images. Now, interactive media such as photos, audio and video define the experience. Especially, with programs like Flash that allow the designer to augment the overall experience with creative aesthetics and animation. However, navigation has not followed the same progression.

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