Long before the recent New York Times Article – “Shirtless Goes the City” – appeared, I had been thinking about modern society’s penchant for casual dressing. As a disclaimer, I was the college freshman who went to her interview to work on the EVVYs (Emerson College‘s version of, well, any awards show – but as they used to boast, “with many… Read more »
The heritage of Detroit is rooted in craftsmanship, quality and making the world move. Shinola, a watch factory, bicycle workshop and leather goods manufacturer has embraced this legacy, and redefined what manufacturing and Detroit mean to the world in the 21st century.
The benefits of technology and more specifically the internet, seem to be endless: information and data accessibility, entertainment, commerce, ease of communication, etc. For me, technology is attractive because it makes our lives easier to navigate. The innovation of cloud computing has made this even more apparent. The idea of syncing all of your files (photos, music, documents, etc.) and having accessibility wherever you are, is absolutely amazing.
A look at creativity in advertising, an economic recession and its affect on urban revitalization. The great David Ogilvy once said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” The essence of our industry is in big ideas and creativity. These elements help to communicate information in a persuasive manner by captivating the attention and interest of individuals. Big ideas and creativity can create brand awareness and in some cases even change brand perception, preference or image. The crucial point here, from a holistic perspective, is that big ideas and creativity are the answer to change – whether in advertising or other industries.
A few years ago, I read an article in the New York Times that explained the convergence of cognitive neuroscience and marketing. Since then I have been very interested in how advertising and marketing affects culture and more specifically how neuroscience could be applied to advertising. Will the convergence of neuroscience and marketing force our industry to become a science? And more importantly, should it? Is advertising an art or a science?